FarmVille | Fast Company

Real-Life FarmVille Expands To Give Users A True Picture Of Modern Farming

BY Ariel SchwartzTue Dec 13, 2011

It was a cute game when it launched: online voters running a real organic farm. But now MyFarm has gone a step farther, running a conventional farm to shine a light on different farming practices and the daily tradeoffs farmers must ... READ»

INNOVATION | Comment

Meet The Video Game Lawyers

BY Neal UngerleiderMon Sep 26, 2011

In the high-stakes corporate tort system, an elite squad of legal eagles handle lawsuits dealing with "World of Warcraft," "FarmVille," and others in the big business of video games. These are their stories.READ»

ZYNGA | Comment

Farm Monster: Lady Gaga Partners With FarmVille Makers Zynga for GagaVille

BY Austin CarrTue May 10, 2011

Today, details of Gaga and Zynga's partnership have finally come to light, and as you might've guessed, you can tack on one more name to the ever-growing roster of Zynga games: GagaVille.READ»

PSYCHOLOGY | Comment

Facebook Paying Users For Ad Views: The Good, The Bad, and The Psychologically Ugly

BY Gregory FerensteinMon May 9, 2011

Facebook will start paying users to watch some ads, but the outcomes could be more twisted than they realize.READ»

SOCIAL RESPONSIBILITY | Comment

Play FarmVille With A Real Farm--If You Dare

BY Ariel SchwartzWed May 4, 2011

Think you've honed your 4H chops with hours of online agriculture? You can now control a real British farm to see how you do. God save the cows. READ»

FARMVILLE | Comment

Siemens Taps Into Zynga's Popularity, Launches PlantVille

BY Austin CarrThu Mar 24, 2011

When Siemens decided to launch its own online social game today called PlantVille--which includes a feature called the PlantVille Café--one couldn't help but wonder whether the global industrial behemoth was taking its cues from the makers of games many of its employees are probably right now. READ»

TECHNOLOGY | Comment

Meet Zynga's Power Users: The FarmVille and Mafia Wars Prophets Behind the Profits

BY Austin CarrWed Mar 23, 2011

Last night, Zynga flew some of its top power users out to New York City for a party. Who are these folks? Are they the ones making Zynga's reported $400 million-dollar profit possible and building a virtual goods economy?READ»

FACEBOOK | Comment

How Facebook Killed (Most) Spam Using Smart Filters

BY E.B. BoydThu Jan 27, 2011

Facebook announced this week that they cut down the number of annoying messages you receive from the likes of FarmVille and Mafia Wars by 95% last year. Here's how they did it.READ»

IPOS | Comment

Facebook, Groupon, LinkedIn, and Zynga: When an IPO Is Like a Bar Mitzvah

BY David ZaxMon Jan 10, 2011

Growing pains: Internet startups feel them too--and in a big way, when they're valued in billions. Among Facebook, LinkedIn, Groupon, and Zynga, who will first become a man? (Yes, we push the bar mitzvah metaphor, but we didn't start it!)READ»

IFIVE | Comment

iFive: Facebook Beats Google, 3-D TV Goes Mobile, AT&T's Wi-Fi Expansion, Apple's Privacy Suit, CityVille's Massive Userbase

BY Kit EatonTue Dec 28, 2010

Four days until the new year, and the world hasn't stopped innovating into the future (though it has slowed slightly for the holidays!), so here's today's early news, digested:READ»

FACEBOOK APPS | Comment

FarmVille-Maker Zynga Harvests New Crop: Acquires Newtoy, Its 7th Acquisition This Year

BY Austin CarrThu Dec 2, 2010

Today, Zynga acquired Texas-based developer Newtoy, yet another acquisition in the billion dollar company's spending spree.READ»

LEADERSHIP | Comment

Leveling Up Your Staff: Zynga's Mark Pincus on Entrepreneurial Companies

BY Kermit PattisonWed Oct 27, 2010

Mark Pincus was chased out of some of the best companies in America, before building his own. Pincus is the founder and CEO of Zynga, creators of online games FarmVille and Mafia Wars. Here, Pincus talks about why a company's strength comes from its culture, and why everybody should think like an entrepreneur.READ»

FARMVILLE | Comment

Zynga Moves FarmVille From Facebook to iPhone to iPad

BY Austin CarrThu Oct 21, 2010

FarmVille, the real-time farming simulation game, is coming to the iPad. Think watching grass grow is a bore? Think again. The blockbuster Facebook app has engrossed more than 60 million fans around the globe and has become a popular ...READ»

WORK SMART | Comment

Work Smart 2: Stop Wasting Time Getting Productive

BY Gina TrapaniWed Sep 22, 2010

If you're watching this video series, you're interested in new ways to be more productive--but when does your obsession with efficiency become a waste of time? In this week's episode of Work Smart 2, Bill Clark asks how you actually work smarter when you spend time learning new productivity tricks. I share my favorite tool for keeping yourself honest, and then asked author of productivity bible Getting Things Done David Allen for his thoughts.READ»

FACEBOOK | Comment

Facebook Knows You Don't Care About Your Coworker's FarmVille Achievements

BY Dan NosowitzWed Sep 22, 2010

Facebook's gaming platform, spurred on by huge successes like Zynga, has introduced social gaming to the masses and kick-started a minor gaming revolution. On the other hand, it's also caused massive clutter in the news feeds of ...READ»

ANGRY BIRDS | Comment

iPhone App Heading to Hollywood, FarmVille Movie Next?

BY Austin CarrMon Aug 30, 2010

Will it translate from the super-small screen to the big screen?READ»

SIMON MAINWARING | Comment

How Social Gaming Uses Virtual Giving to Get Real Results

BY Simon MainwaringFri Aug 27, 2010

One of the most encouraging applications of social gaming is the ability to leverage its popularity to generate contributions to causes and humanitarian crises. We saw this when Zynga created limited edition items in FarmVille, FishVille, Mafia Wars, and Zynga Poker with proceeds going to victims of the Haiti earthquake.READ»

GOOGLE GAMES | Comment

Google Silently Invests Over $100 Million in Zynga, Possibly for Google Games Launch

BY Dan NosowitzSun Jul 11, 2010

A rumor floating around this weekend says that Google has quietly invested somewhere between $100 and $200 million in online gaming company Zynga. This could be the launching pad for Google Games, due later this year.READ»

IFIVE | Comment

iFive: BP's Hayward Sails Into PR Storm, Facebook Movie Poster, World Cup Red Cards, Wimbledon Begins, Red Sea Redemption

BY Addy DugdaleMon Jun 21, 2010

While you were sleeping, innovation was limbering up for a competitive game of tennis, lobbing balls over the net, rather than into the back of it.1. So Tony Hayward went sailing into yet another PR storm. Meanwhile, an oil worker on ...READ»

ENTREPRENEURSHIP | Comment

Not Invented Here: Social Games and Asia

BY Francine HardawayWed Jun 2, 2010

Moving from Seoul to Singapore takes the geeks to a small market that's quite evolved, and to the most comprehensive Asian tech conference yet, Echelon 2010. Here, I learn that one of the largest web markets, social games, is already ...READ»