New York celebrity facialist Joanna Vargas, realizing her own business was in need of a refresh, rebranded her salon--and subsequently tripled business, allowing for the launch of a luxury skincare line. As her before and after proves, branding--whether it's for tennis shoes or expensive eye cream--is never a luxury, but a necessity. READ»
Many a brand, whether personal or business, would die a happy death to have a video go viral with more than 500,000 views in under two weeks. Fast Company talks with the comedian who created "Shakespeare in Celebrity Voices," a video that relaunched an entire career and revealed an important lesson about branding. READ»
Brand identity expert David Brier works with some of the finest talent around the globe. In his travels, he came across an amazing talent who uses the world around here as a canvas, injecting as much magic as an episode of Harry Potter.READ»
In answer to the question, "Why do so many brands suck?", brand identity expert David Brier penned this music video after seeing how many uninspired and "beige" brands make it to market only to leave companies wondering why nobody pays attention to their easy-to-ignore launches.READ»
Brand identity expert David Brier uncovers the closely held secrets of a killer franchise and one of the most celebrated international agents in cinema history. And the qualities necessary to hit your target again. And again. And again.READ»
Brand identity expert David Brier pondered about the passions that run deep in branding. So he teamed up with word Jedi Marlene Hamerling to flesh out how, and why, we're so insatiable about getting, and staying, on top.READ»
Brand identity expert David Brier has a thing or two to say about committees and vanilla-branding and invites the Fast Company community to get in the last word on branding.READ»
Native New York brand identity expert David Brier asks, "Who would have thought an inside understanding of New Yorkers would shed light on the way consumers respond to new brands and products?" The Donald knows this. Now you can too.
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Brand identity expert David Brier takes on one of today's fashion icons: Kim Kardashian. She became a reality TV star, has taken over New York and has over 6.7 million followers on twitter. What about the sweet smell of success?READ»
Brand identity expert David Brier comments on President Obama's push toward "winning the future through Innovation" and asks the question, "Will we be our own giants and heroes?"READ»
Brand identity expert David Brier takes a look at what LinkedIn could do to let its hair down and increase its cool factor to its over 90 million members.READ»
Brand identity expert David Brier creates his first Fast Company infographic of 2011, offering 6 tips to successfully survive the rough waters of branding in today's economy.READ»
Brand identity expert David Brier digs deep and reveals what keeps the fire lit for his inspiration in this challenging period for businesses and brands.READ»
Brand identity expert David Brier puts his brand on the line, throwing caution to the wind as he immerses himself (and his brands) into today's culture to see what he came away with. READ»
Brands should spend less time pitching and more time engaging, less time fidgeting and more time embracing new ways to expand and outmaneuver expectation. Here, for the first time, brand identity expert David Brier shares a story of one brand that did.READ»
Brand identity expert David Brier has seen the good, the bad, and the ugly side of branding over the last 30 years. Isolating the factors that make one brand crappy and another great, here is an infographic that helps to isolate and eliminate crap from your brand.READ»
With Gap's new identity, it has become another brand falling into the graveyard of trite, meaningless "logos" that are so forgettable, the "amnesia" it's causing is being named a new disorder: Gapititus. And right now, in the design and branding community, it's an epidemic.READ»
