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STEVE JOBS   |  Comment

What Would These 12 Business Leaders Do Today?

Want a little advice from Steve Jobs, Howard Schultz and David Ogilvy?READ»

BRAND   |  Comment

What Sexuality Taught Us About Branding (and Why Being Average Sucks)

The brand lesson was right there in front of us, if only we weren't preoccupied with our hormones.READ»

BRAND   |  Comment

Becoming a Cause for Celebration

Do Ragu, Haagen Dazs, Nike, H&R Block and Dyson have ANYTHING in common?READ»

BRAND   |  Comment

Branding Humor for Professionals Who Need a Break

It's one of the questions one gets during introductory conversations...READ»

BRAND   |  Comment

Why I Chose Sound for my Tweets by David Brier

Today marks the launch of B.R.A.N.D. which is my series of sound bites covering everything and anything to do with branding.READ»

BRAND   |  Comment

Why I created the BRANDS THAT DEFY GRAVITY group on LinkedIn by David Brier

LinkedIn is where 45 million professionals connect. For the most professional and compelling branders amongst those professionals, one group stands above the rest providing a resource for inspiration, a place to share insights and someplace to turn to to get reignited.READ»

BRAND   |  Comment

How to Check If Your Brand is a Me-Too Brand

The worst thing a company can do to its brand is have a product that IS different yet pitch in a way that sounds the same as the competitor's.READ»

BRAND   |  Comment

A Fast Thought for Fast Branding Professionals

The first in a series of Fast Ideas for the Fast Company community from brand identity specialist David Brier.READ»

BRAND   |  Comment

Brand Aid: The Cure for Gravity and Media Noise

Leading Designer and Branding Expert David Brier sheds light on why some brands take off reaching cruising altitude and others never get off the ground.READ»

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