Who has more check-ins at Boston's Logan Airport--Facebook Places, or Foursquare? How about at Cowboys Stadium in Texas, or Hotel Piazza di Spagna in Rome? How startup Foursquare is holding the behemoth that is Facebook at bay, by the numbers. READ MORE›
According to a report out today by Nielsen, a whopping 59% of females and 52% of males have privacy concerns when it comes to location-based services.READ MORE›
In the battle to be mayor at your coffee outpost, it's easy to
overlook the stat that only 1% of smartphone owners use location-based
apps more than once a week. To nudge more folks into joining the
geo-craze, TripAdvisor and ...READ MORE›
"What our clients are struggling with is: How big a deal are social media and location-based services, and how much of it is just sound and fury?" says a senior VP of Applied Predictive Technologies, which runs data analytics for Starbucks and Subway.READ MORE›
Already gearing up to make a splash at this year's SXSW, the company today launched Gowalla 3 for Android. But the real news at SXSW will revolve around Gowalla's new rewards system, which could rival deals platforms of Foursquare and Facebook Places. READ MORE›
"I mean, we're so small that anybody can probably swallow us up tomorrow for the right price," says Holger Luedorf, Foursquare's VP of mobile and partnerships.READ MORE›
According to a report released Friday by Forrester Research, location-based services such as Foursquare and Gowalla are attracting the wealthier demographics.READ MORE›
Check-in service Gowalla launches iteration 3.0 today, an entirely redesigned and rebuilt version of the location-based app that blurs the lines between its competitors Facebook Places, Foursquare, Twitter, and Tumblr.READ MORE›
Foursquare's pilot program, launching today, breaks away from Facebook Places and Gowalla with badges and discounts based not only on locations but your reasons for being there. READ MORE›
Gowalla, the geo-location competitor to Foursquare, is going to Disney World. As part of a new deal announced today, Gowalla will provide its unique “check in” service to all of Disney’s U.S. parks and resorts.READ MORE›
Some ad campaigns have been passing over models and celebrities in favor of a new hot commodity: tech entrepreneurs. When did entrepreneurship--especially at nerdy start-ups--become sexy?READ MORE›
When Gap partnered with Facebook Places last week to reward customers with free jeans for check-ins, the promotion quickly caught the public's attention. But was the partnership a success?READ MORE›
Fast Company took a trip to Gap today not just to upgrade our denim wardrobe, but to "check in" on how the company's Facebook partnership was panning out.READ MORE›
With half a billion potential users, businesses can't afford to ignore Facebook Places. But how to you claim your "place" and start taking advantage of Places? Here's how.READ MORE›
This winter, skiers and snowboarders will be hitting the the slopes in a whole new way. Rather than just flying through moguls or sailing off half-pipes, mountain-goers might soon be "checking in."READ MORE›
Foursquare and Gowalla heads Dennis Crowley and Josh Williams share their thoughts on the social networking giant's attempt to encroach on their turf.READ MORE›
In the U.S., Facebook launched Places yesterday, and everyone started speaking their truths: this is the end of Gowalla and Foursquare, the tipping point of
location-based services, the end of privacy. In the meantime, across the
...READ MORE›
The interwebs are alight with discussions about Facebook's new location-based checkin service Places. Among the flurry of info and debate about its value, one thing may have been overlooked: The secret ingredient of the system that may end up making Facebook a lot of money.READ MORE›
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