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EyeBuyDirect

Kenan Samms

Hit The Deer In The Headlights – EyeBuyDirect Seizes The Right Moment

A couple of weeks ago, I introduced another outthinker company, Abiomed, which decided to give up its focus on creating an artificial heart in order to focus instead on helping people repair their existing hearts. In the ...READ»

Kenan Samms
4GW   |  3 comments

EyeTry, YouTry, We All Buy From EyeBuy

As I interview successful CEOs of innovative companies, I see that there is one pattern of competition that consistently emerges. Pattern #34: Coordinate the uncoordinated. In military circles they call it 4GW (Fourth ...READ»

Kenan Samms

Chart An Unorthodox Path – EyeBuyDirect Paves Its Own Way

On Wednesday I introduced a fascinating company, EyeBuyDirect. While interviewing the CEO, Roy Hessel, I noticed some similarities to another company we profiled several weeks ago – Valley Forge Fabrics. Valley Forge shook up the ...READ»

Kenan Samms

You Can Ignore The Competition If You Offer Something Better

In 2005, Roy Hessel stepped out of a venture capital career and decided to get his hands dirty. He had been directing and coaching businesses for years, and he decided it was time to do it himself. He saw an interesting opportunity to ...READ»

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