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eye tracking

3M's Visual Impact Scanner Knows What Your Eyes Want

BY Austin Carr | 06-09-2011 | 1:44 AM | INNOVATION

After decades' worth of vision research, Minnesota-based conglomerate 3M has tuned up its Visual Attention Service, an algorithm that can scan all types of content to determine exactly where the average human eye is most likely to be drawn.READ MORE›

YouEye's Cheap Eye Tracking Lets Brands Use Your Webcam to Watch What You Watch

BY Elbert Chu | 05-31-2011 | 10:04 PM | TECHNOLOGY

Thanks to the ubiquity of webcams and the magic of crowdsourcing, companies can now evaluate user experience on their websites in minutes--and for just a few bucks. YouEye, which launched this week, promises the fastest, cheapest, eyeball tracking yet. READ MORE›

Business Essentials: Eye-Trackers to Test Your Company's Homepage

BY Austin Carr | 08-06-2010 | 2:26 PM | DESIGN

GazeHawk brings eye-tracking technology to the masses.READ MORE›

Study: Users Don't Really Care or Know About Google's Real Time Feed

BY Kit Eaton | 03-05-2010 | 7:04 AM | INNOVATION

Much fuss has been made about Google's real time search feed, and its flashy new Twitter statuses. But a new user eye-tracking study is calling Google out, and suggests users don't care much for it. The thing is, the study's only ...READ MORE›