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The Influence Virus: Our Unlikely Experiment in Social Media

The first time I participated in a viral marketing effort, it was on a whim. And it failed miserably -- in part because we didn't actually have a purpose. I was a freshman in college, and late one night, a few of us came up with a ...READ MORE

Solar-Powered Plane Flies 24 Hours, Right Through the Night

We've talked about the remarkable Solar Impulse aircraft before--it's a mind-boggling vehicle that's important for the future of flight and solar-powered product design. It just flew its first 24-hour non-stop flight, right through ...READ MORE

Japan's Flimsy Ikaros Space Kite Due to Launch to Float on the Solar Wind

Japan is due to fire a H-IIA rocket into space tomorrow, with a rather special payload aboard: The Ikaros space yacht, a beautiful vehicle that's an experimental test bed for solar sail technology. The launch is scheduled for early ...READ MORE

First Two Crew Chosen to Be Locked in a Can for Mars500 Mission Test

Just how grueling will a trip to Mars be? To find out, six people are going to spend 18 months in a steel capsule somewhere in Russia, with no way in or out and a 20-minute delay in all communications with the outside world. The first ...READ MORE