How do you make a splash at an event? Do the right thing, at the right time, with the right tonality and on the right platforms. Consumers do want you at their events--they just want you to be authentic, relevant, and non-intrusive.
As antithetical as it may seem in a hyper-digital word, experience--how we interact in the physical world--is the biggest buzzword in marketing today. Here's how smart companies are considering customer experience when they look to the future.
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide a high level of challenge that is matched with appropriate level of skill by the consumer.
The face of America is changing. It is getting younger. The mighty ranks of the Baby Boomer generation are dwindling against the rising tide of their children, the Echo Boomers, also called Generation Y. Historically, trade shows were the primary tool used by businesses for sharing information, networking, gaining industry specific education, and staying up-to-date. Many executives continue to cling to this obsolete, Precambrian vision of tradeshows and refuse to believe the world could be anything but flat.