A Kick in the Career: Can lack of experience make someone a bad leader? In this week's column, humorist and careers expert Tom Stern considers the ramifications of elected officials emulating managers at a business when making decisions (such as the little matter of choosing a running mate).READ»
Think about this concept: "All Marketing Works."
I know many will disagree with this concept, but work with me for a minute. All marketing works, but a lot of times, we are aiming at the wrong target.
For ...READ»
You don’t have to be a guitar player to know that a musician would not opt for a one-string guitar, in lieu of the standard six-string instrument ( original article, Virginia Griffin and inspired by Ian Prinsloo, former Artistic ...READ»
Turns out that we as consumers can be easily manipulated -- and it's probably happening far more often that we'd like to imagine. A couple of studies released this year draw attention to this. The first demonstrates that consumers ...READ»
“Ours is the age of design experiences – and it is the technology that is made for young people that is on the cutting edge of advancing this agenda.”
In his book Brandjam Marc Gobe writes about how brands today must ...READ»
