An online contest can be a marketing boon--or a complete disaster. Here are the Dos and Don'ts of managing a successful marketing contest from start to finish.
Perceptions of directors have taken a nosedive over the last few years, yet the vast majority of directors are very serious and diligent about their responsibilities. It's as though there is a strong need for a scapegoat for our troubles and what better than the "Scrooges" of business.
We continue to hear people calling for the business community to be more accountable for their actions. Nowhere is this stronger than in the relationship business has with our environment, our planet, and its resources.