Boy, do I remember my first car.
Like the vast majority of Americans, it was used and it was crap. Reliable it was not; in fact, I can assure you that my first car was made out of metal, plastic, and betrayal.
I was reminded of this car when I come across a few slickly produced commercials for Mercedes’ “certified pre-owned sales event” recently. Virtually indistinguishable from new car ads, these soothingly voiced 30-second spots touted the irresistible benefits of certified pre-owned vehicles, presumably for the luxury buyer on a budget.
Read More »