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Ethonomics

Clean Up In Aisle 5: Lessons From Lowe's And KAYAK's Consumer Controversy

Both companies yanked ads from The Learning Channel’s "All-American Muslim." That's when the trouble started. But all is not lost--companies and brands that want to avoid losing customers because of a bad case of foot-in-mouth disease can find their way back again.READ MORE

Want to Build a Better Biofuel? Talk to the Cow

Enzymes locked away in the stomachs of cows might help us manufacture biofuels more quickly and cheaply. That's according to a new paper in Science, published online today. I spoke to Dr. Eddy Rubin, one of the authors of ...READ MORE

California’s Coming Megastorm

Scientists with the U.S. Geological Survey warned in early 2011 that California would inevitably experience a winter megastorm--a big one. It might not happen this year, or next. But, based on California's history of storms in the past, another winter megastorm will happen sometime, these scientists say.READ MORE

Would You Drink Milk from a Papier-Mache Bottle?

An English inventor has come up with a sturdy papier-mache bottle that can be recycled or composted. So how does it work? READ MORE

Surviving Life in Beta-Plus, Rename a Fast Company Column!

This month inaugurates a new Fast Company column. The Big Idea is that it'll be about change and innovation, both the kind we initiate from within and the kind from without that we must adapt to. This is a little bit Ethonomics-y and ...READ MORE

Universal Flu Vaccine Could Fight Pandemics For Up To Twenty Years

A universal flu vaccine – a vaccine that could last decades and offer protection against many different flu virus strains--is being developed. EarthSky spoke with Anthony Fauci, director of the U.S. National Institute ...READ MORE

Listening to Music Releases Same Brain Chemicals as Food, Drugs, Sex

Why do we love music so? A new study suggests it is because listening to music releases dopamine, the same brain chemical associated with food, drugs, and sex.READ MORE

Singapore Bottling Wastewater To Battle Water Scarcity

Is bottled water slightly better if you're foregoing funneling remote mountain springs into plastic containers, and bottling recycled wastewater instead?READ MORE

Facebook's Mark Zuckerberg Joins Buffett and Gates in "Giving Pledge"

The 26-year-old paper billionaire says he will donate half of his wealth to charity.READ MORE