More than 250 brand partners from Audi to ESPN have signed on for StumbleUpon's redesign, in part inspired by the service's 800% growth in mobile. With the addition of brand channels, StumbleUpon hopes to drive more user engagement and attract more advertising partners.READ»
In the latest installment of the Butterfly Effect, we look at what might happen if interest in soccer continues to grow: TV deals, a World Cup victory, and the American Dirk Nowitzki.READ»
Microsoft is reportedly spending about $100 million to market Bing (a low estimate, according to some), the only formidable competitor to Google left in the search-engine game. But what kind of return is Microsoft seeing on its investment? READ»
The National Football League and ESPN have reportedly finalized a deal extending their media rights agreement. The yearly licensing contract matches Facebook's entire income. Will fans be the biggest losers?READ»
Only about 20% of TVs sold this year will support the feature, but Walmart, the company behind this video-streaming service, thinks that is going to change--and fast. READ»
Google has become so synonymous with web browsing that most users see its search box as a replacement for the address bar. Topping the charts for the most searched terms of 2010, according to a new report from Experian Hitwise, are YouTube, Craigslist, and MySpace.READ»
Of the dozen off-court projects that the NBA star-turned-entrepreneur is juggling, tonight's documentary on Terry Fox is by far Nash’s most personal project.READ»
Dennis Durkin, Xbox's chief operating officer revealed to Bloomberg that in the last fiscal year, the revenue from Xbox Live exceeded $1 Billion. With 12 million or so users paying $50 per year for Xbox Live, with companies producing ...READ»
Tapulous, the firm responsible for iPhone hit Tap Tap Revenge and whose investors include
Justin Timberlake, has been scooped up by Disney. (Back to the Mouse House, Mr. FutureSex.) Tapulous called it a "remarkable day" and is no ...READ»
With Microsoft's new Kinect camera, new kinds of interactivity will be coming to living rooms. Marc Whitten, the General Manager of Xbox Live, tells about speech recognition, about natural control, and how Kinect will change the living room.READ»
At a press event today, Microsoft unveiled a slimmer,
cheaper Xbox 360 that will be released later this week for $299. Besides a sleeker design, the new console will include built-in WiFi-- the current box requires a ...READ»
After paying $100 million to get ESPN the rights to broadcast the 2010
FIFA World Cup in the U.S., Skipper, an avid soccer fan, is sending 200
employees to South Africa for the most extensive coverage and marketing
of any event ...READ»
Revenue
Ads/Sponsorships Hosts read live commercials. Almost all ads have a promo code to track response. Ads on a popular show (2 million monthly downloads) command $25 to $35 per 1,000 impressions. "There are advertisers who ...READ»
Disney's purchase of Marvel Entertainment was perhaps its boldest act this year. From the creators of "Lost" to the wizards at Pixar, we've given a full Marvel treatment to those who have helped put Disney on our Most Innovative ...READ»
Steve Nash may not be the NBA's Woody Allen or Spike Lee yet, but he is becoming a triple threat in online video as a writer, director and (irreverent) actor.READ»
