One day, a 15-year-old in Chile plugged seismograph readings into a Twitter account--and that changed everything. Glenn Brown tells Fast Company how user innovations are driving marketing and monetization at Twitter.
If you want your team to agree on something, you better have an ultimate goal in mind. For ESPN digital-media director Sereita Cobbs, the objective is to serve the fan--what's yours?
More than 250 brand partners from Audi to ESPN have signed on for StumbleUpon's redesign, in part inspired by the service's 800% growth in mobile. With the addition of brand channels, StumbleUpon hopes to drive more user engagement and attract more advertising partners.
In the latest installment of the Butterfly Effect, we look at what might happen if interest in soccer continues to grow: TV deals, a World Cup victory, and the American Dirk Nowitzki.
Microsoft is reportedly spending about $100 million to market Bing (a low estimate, according to some), the only formidable competitor to Google left in the search-engine game. But what kind of return is Microsoft seeing on its investment?
