[This is the fourth post in a series by Smart Design. Click here to read the introduction. -- Ed.]
Last week, I wrote about how to evoke personality through design to help satisfy the contradictory, natural preferences in each ...READ»
[This is the second post in a series by Smart Design. Click here to read the introduction, here to read the first post, and here to read the second. -- Ed.]
Why not try to please all the people all the time? By and large, we should ...READ»
[This is the second post in a series by Smart Design. Click here to read the introduction and here to read the first post. -- Ed.]
To connect with women, companies often create separate “women only” products. This can have ...READ»
[This is the first post in a series by Smart Design. Click here to read the introduction. -- Ed.]
The tagline of a Dos Equis ad reads, “Approach women like you do wild animals, with caution and a soothing voice.” I have to ...READ»
Boobs. The Femme Den talks about them easily and often -- and about the challenges they present to designers. Backpack makers don't seem to have a clue what to do about boobs. Ditto designers of unisex hospital scrubs, famous for their gaping V-necks. "One surgeon told me there wasn't a woman at the hospital whose boobs he hadn't seen," says Femme Den member Whitney Hopkins.READ»
If you have to moderate a panel discussion about sex, Las
Vegas is probably the best place on the planet to do it. So last January, I splashed on a little
Shalimar, hiked up my fishnets, and headed over to a back hall at the ...READ»
