Sigg, the Swiss water bottle company, built a PR and marketing machine out of a consumer scare about the chemical BPA in plastic water bottles. Seeing and capitalizing on an opportunity to prove that Sigg was a viable alternative to ...READ»
I’ll admit that it’s hard to write compelling headlines or catchy taglines. While sometimes, sayings make communications stronger (The simple “Yes we can” propelled Obama’s campaign), they can quickly become a danger zone ...READ»
Oil-Coated Ruddy Duck in the San Francisco Bay, by wolfpix, on Flickr
Earlier this month, the world's chief energy economist told the UK Independent that global oil production was likely to peak in 10 years, with a "global energy ...READ»
The show Whale Wars on Animal Planet features Captain Paul Watson, founder of the Sea Shepherd Conservation Society, and a crew of passionate animal rights activists who sail the Antarctic seas in an effort to stop Japanese harpoon ...READ»
I confess: I’m a data nerd. It’s become so bad that I've even assigned made-up percentages to issues in my life (I believe that 87 percent of people raised in the metro Boston area have not taken an adequate driver’s test before ...READ»
My uncle found me on “the Google” yesterday. This was quite a milestone since we’re (by and large) a computer illiterate family. He told me on the phone last night that I’m third-ranked in a Google search of my somewhat ...READ»
“Metrics,
metrics and more metrics. In many ways metrics drive the success of
business. Multiple variables can be condensed to the common denominator
of dollars and cents, pounds and pence. Many business failures could
have been ...READ»
When I lived in San Francisco, I was obsessed with a local lunch chain called Mixt Greens. Analogous to its name, the restaurant offers a variety of organic salad fixings and veggie-heavy sandwiches. I was transfixed by Mixt– ...READ»
