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Ivan Glickman

Blog FAIL: What was I thinking?!

About four or five years ago, when everyone started launching corporate blogs, a lot of people (myself included) thought it was OK to just use it as a medium to post press releases, without a lot of context. Like the scrunchie, that ...READ»

Ivan Glickman

In Defense of O'Dwyer in the Social Media vs. PR Fiasco

Jack O’Dwyer has been doing PR for 40 years, and he’s a well-known, albeit curmudgeonly, expert in the industry. In a recent interview with Dave Armand at PRSA, Jack denounced social media, saying that PR people’s jobs are to ...READ»

DOW   |  Comment

Clorox to Phase Out Deadly Chlorine Gas

Greenpeace gave Clorox a pat on the back today for phasing out the use of deadly chlorine gas for making bleach at its seven US plants. Not only is this move to safer chemical processes better for the environment, it lowers the ...READ»

Ivan Glickman

The Booth Babe Tactic Goes Solar

Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»

350.org

350

350 parts-per-million is the carbon limit. How will we get back there?READ»

NAKED MEN   |  Comment

Naked Men in Locker Rooms and Why I Think SMART Objectives Can Undermine Sustainable Behavior

 SMART Objectives are a popular management tool in business and have been for some time now. If you are not familiar with the concept, SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timebound. ...READ»

PG&E SmartMeter
SMART METER   |  Comment

The Case of the Dumb Smart Meters

Fast Company loves smart electric meters. They're the first, essential step in the smart electric grid, which promises to fight global warming, improve efficiency, and bring consumer control into our electricity system. Pacific Gas ...READ»

GE   |  Comment

Should Green Tech be Open Source?

Obama is hoping for some big climate handshakes in separate talks with China and India next month--including the announcement of India's first cap-and-trade scheme. While the big talking point will be setting CO2 limits at levels ...READ»

Chernobyl
CHERNOBYL   |  Comment

The Sinister Beauty of Nuclear Mutations

For nearly 25 years, science-illustrator Cornelia Hesse-Honegger has been making lovingly detailed drawings of the bizarre insect mutations to be found at Chernobyl.READ»

Ivan Glickman

A Shot in the Arm for Tech Media: Cleantech

Thank God cleantech came along, because technology was starting to get pretty boring. Having worked at a tech PR agency for several years in the past, I’ve now distanced myself and become mostly a tech media spectator. For some ...READ»

IT Going Green – a Comparison of Corporate and Personal Attitudes and Actions

  This is my second post on the results of a survey of the views of IT professionals on Green IT that BT conducted in June 2009. I see a strong indication from our survey respondents that companies that take a ...READ»

Living Climate Change: Design Thinking to Solve the World's Biggest Problem


What will life be like 20 or 30 years from now? That used to be a question for futurists, now global climate change makes it something we all think about. The trouble is that the way we think and talk about our impact on the environment is measured in statistics and abstracts. But there is a more tangible way to imagine what that future will look like...READ»

COMMUNITY   |  Comment

The Golden Rule of Business

Do business with others as you would have them do business with you.As it is said — this is the whole of the Law; the rest is commentary.‘Do unto others’ is the sum total of every inspiring word every written or spoken about ...READ»

apple
APPLE   |  5 comments

Apple Finally Reveals Exactly How Bad Its Computers Are for the Environment

Apple has never done particularly well in Greenpeace's quarterly Guide to Greener Electronics. In the most recent guide it ranked near the bottom, at number 11 out of 18 electronics manufacturers. The company has taken some steps ...READ»

Ivan Glickman

Behind the Newsweek Green Rankings: IBM

I grew up in a superfund site caused by IBM. Why are they the #5 greenest company in America?READ»

Ivan Glickman

Achieving Name Recognition: Why Audience Makes all the Difference

The East Coast Greenway, a 3,000-mile, uninterrupted bicycle path that runs from Maine to Florida, is a dream in progress for former executive director of the East Coast Greenway Alliance Karen Votava and her successor, Dennis ...READ»

Ivan Glickman

Sigg with Regret

Sigg, the Swiss water bottle company, built a PR and marketing machine out of a consumer scare about the chemical BPA in plastic water bottles. Seeing and capitalizing on an opportunity to prove that Sigg was a viable alternative to ...READ»

Ivan Glickman

Three Environmental Slogans that Should be Retired

I’ll admit that it’s hard to write compelling headlines or catchy taglines. While sometimes, sayings make communications stronger (The simple “Yes we can” propelled Obama’s campaign), they can quickly become a danger zone ...READ»

Oily Duck
OIL   |  2 comments

Head in the Tar Sands? The New York Times Runs Anti-Peak Oil Op-Ed

Oil-Coated Ruddy Duck in the San Francisco Bay, by wolfpix, on Flickr Earlier this month, the world's chief energy economist told the UK Independent that global oil production was likely to peak in 10 years, with a "global energy ...READ»

Ivan Glickman

Whale Wars’ Paul Watson – Loose Cannon or PR Dream?

The show Whale Wars on Animal Planet features Captain Paul Watson, founder of the Sea Shepherd Conservation Society, and a crew of passionate animal rights activists who sail the Antarctic seas in an effort to stop Japanese harpoon ...READ»

Ivan Glickman

What makes a survey effective?

I confess: I’m a data nerd. It’s become so bad that I've even assigned made-up percentages to issues in my life (I believe that 87 percent of people raised in the metro Boston area have not taken an adequate driver’s test before ...READ»

Ivan Glickman

It’s Nice to Share

My uncle found me on “the Google” yesterday.  This was quite a milestone since we’re (by and large) a computer illiterate family. He told me on the phone last night that I’m third-ranked in a Google search of my somewhat ...READ»

GE   |  Comment

The role of Metrics and ROI in Corporate Responsibility

“Metrics, metrics and more metrics. In many ways metrics drive the success of business. Multiple variables can be condensed to the common denominator of dollars and cents, pounds and pence. Many business failures could have been ...READ»

Ivan Glickman

Eco-restaurant puts its money where its mouth is

When I lived in San Francisco, I was obsessed with a local lunch chain called Mixt Greens. Analogous to its name, the restaurant offers a variety of organic salad fixings and veggie-heavy sandwiches.  I was transfixed by Mixt– ...READ»

Should We Pick Our Customers?

 I have been thinking for some time about companies including sustainability credentials in picking who they want as their customers. I know, I know, readers who are sustainability practitioners are thinking now that they ...READ»

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