About four or five years ago, when everyone started launching corporate blogs, a lot of people (myself included) thought it was OK to just use it as a medium to post press releases, without a lot of context. Like the scrunchie, that ...READ»
Jack O’Dwyer has been doing PR for 40 years, and he’s a well-known, albeit curmudgeonly, expert in the industry. In a recent interview with Dave Armand at PRSA, Jack denounced social media, saying that PR people’s jobs are to ...READ»
Greenpeace gave Clorox a pat on the back today for phasing out the use of deadly chlorine gas for making bleach at its seven US plants. Not only is this move to safer chemical processes better for the environment, it lowers the ...READ»
Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»
SMART Objectives are a
popular management tool in business and have been for some time now. If you are
not familiar with the concept, SMART is an acronym for Specific, Measurable,
Achievable, Realistic and Timebound. ...READ»
Fast Company loves smart electric meters. They're the first, essential step in the smart electric grid, which promises to fight global warming, improve efficiency, and bring consumer control into our electricity system.
Pacific Gas ...READ»
Obama is hoping for some big climate handshakes in separate talks with China and India next month--including the announcement of India's first cap-and-trade scheme. While the big talking point will be setting CO2 limits at levels ...READ»
For nearly 25 years, science-illustrator Cornelia Hesse-Honegger has been making lovingly detailed drawings of the bizarre insect mutations to be found at Chernobyl.READ»
Thank God cleantech came along, because technology was starting to get pretty boring. Having worked at a tech PR agency for several years in the past, I’ve now distanced myself and become mostly a tech media spectator. For some ...READ»
This is my second post on the results of a survey of the
views of IT professionals on Green IT that BT conducted in June 2009.
I see a strong indication from our survey respondents that
companies that take a ...READ»
What will life be like 20 or 30 years from now? That used to be a question for futurists, now global climate change makes it something we all think about. The trouble is that the way we think and talk about our impact on the environment is measured in statistics and abstracts. But there is a more tangible way to imagine what that future will look like...READ»
Do business with others as you would have them do business with you.As it is said — this is the whole of the Law; the rest is commentary.‘Do unto others’ is the sum total of every inspiring word every written or spoken about ...READ»
Apple has never done particularly well in Greenpeace's quarterly Guide to Greener Electronics. In the most recent guide it ranked near the bottom, at number 11 out of 18 electronics manufacturers. The company has taken some steps ...READ»
The East Coast Greenway, a 3,000-mile, uninterrupted bicycle path that runs from Maine to Florida, is a dream in progress for former executive director of the East Coast Greenway Alliance Karen Votava and her successor, Dennis ...READ»
Sigg, the Swiss water bottle company, built a PR and marketing machine out of a consumer scare about the chemical BPA in plastic water bottles. Seeing and capitalizing on an opportunity to prove that Sigg was a viable alternative to ...READ»
I’ll admit that it’s hard to write compelling headlines or catchy taglines. While sometimes, sayings make communications stronger (The simple “Yes we can” propelled Obama’s campaign), they can quickly become a danger zone ...READ»
Oil-Coated Ruddy Duck in the San Francisco Bay, by wolfpix, on Flickr
Earlier this month, the world's chief energy economist told the UK Independent that global oil production was likely to peak in 10 years, with a "global energy ...READ»
The show Whale Wars on Animal Planet features Captain Paul Watson, founder of the Sea Shepherd Conservation Society, and a crew of passionate animal rights activists who sail the Antarctic seas in an effort to stop Japanese harpoon ...READ»
I confess: I’m a data nerd. It’s become so bad that I've even assigned made-up percentages to issues in my life (I believe that 87 percent of people raised in the metro Boston area have not taken an adequate driver’s test before ...READ»
My uncle found me on “the Google” yesterday. This was quite a milestone since we’re (by and large) a computer illiterate family. He told me on the phone last night that I’m third-ranked in a Google search of my somewhat ...READ»
“Metrics,
metrics and more metrics. In many ways metrics drive the success of
business. Multiple variables can be condensed to the common denominator
of dollars and cents, pounds and pence. Many business failures could
have been ...READ»
When I lived in San Francisco, I was obsessed with a local lunch chain called Mixt Greens. Analogous to its name, the restaurant offers a variety of organic salad fixings and veggie-heavy sandwiches. I was transfixed by Mixt– ...READ»
I have been thinking for some time about
companies including sustainability credentials in picking who they want as
their customers.
I know, I know, readers who are
sustainability practitioners are thinking now that they ...READ»
