entrepreneur | Fast Company

What Do Glenn Beck and American Idol Have In Common?

BY David CapeceThu Oct 29, 2009 at 6:54 AM

With consumer outrage at financial institutions egregious misconduct, there has been a renewed attitude about good vs. evil. This polarization has reflected in pop culture with such films as Monsters VS Aliens and web sensations like Red VS. Blue. However, the top TV shows of 2009 illustrate that it's more complicated than just black and white, good vs. evil -- everyone has their own winner. Increasingly, we want get behind "our guy or girl" and cheer them on. The Cheers and Jeers trend is about being passionate and getting behind people...READ»

BLOGGING | Comment

How Apple’s iPhone and Wii’s Mii Make Non-Techies Tech Geeks

BY David CapeceThu Oct 29, 2009 at 6:48 AM

On June 29th 2007, thousands of people waited impatiently in seemingly endless lines to get their hands on newly minted Apple product. It was not just another iPod or Mac computer, it was an entirely new platform that at the time, no one could have predicted the impact it would have on the tech industry. On June 29th 2007, the iPhone was released. Since that day, Apple’s iPhone has become the #1 selling smart phone on the market and revolutionized…READ»

BLOGGING | Comment

American Idol and Dooce Give Power to the People

BY David CapeceWed Oct 28, 2009 at 6:22 AM

You’ve probably heard the news that American Idol garners more votes than the presidential election. While there are some factors to consider in this situation – age, number of times to vote, etc. – there’s something to be said about the power of choice given to audiences. Just a few decades ago, audience participation may have been considered yelling out to the TV, with no opportunity to give feedback or have any…READ»

BLOGGING | Comment

Coca-Cola and Nintendo Re-Invent Brand Image

BY David CapeceTue Oct 27, 2009 at 6:07 AM

Imagine sitting down with an ice-cold Coca-Cola, finishing up the volcano level on Mario Kart just in time to watch the Transformers. When you imagine this, what decade are you in? The re-inventing icons trend is about re-energizing cultural icons in fresh, new and exciting ways–to capture new audiences while re-connecting with the generation that grew up with them. Pop culture icons born in the 1990s, like…READ»

BLOGGING | Comment

Top 5: Networking Tips

BY David CapeceMon Oct 26, 2009 at 6:46 AM

Now more than ever, relationships are a top priority. We have covered the rising trend towards building meaningful relationships. Whether you are looking for a job or happily employed, it’s always a good idea to build your network of contacts. We share some tips to fuel your networking efforts: READ»

BLOGGING | Comment

2009 Pop Culture Trends

BY David CapeceMon Oct 26, 2009 at 6:17 AM

When bell-bottom jeans became all the rage for teens in the late 90s, parents everywhere cringed at the thought. The style that had once been popular in the heyday of the boomer generation in the 60s and 70s was once again coming back – ready to be embraced by a whole new crowd. Bell-bottoms, Ross and Rachel, American Idol, Harry Potter, and the iPod – all iconic remembrances that have made pop culture history because of the masses who embrace them. Topics and trends that spark a...READ»

BLOGGING | Comment

Microsoft Opens Its First Store

BY David CapeceFri Oct 23, 2009 at 8:12 AM

In addition to launching its latest operating system, Windows 7, Microsoft recently opened its first bricks-and-mortar retail store in Scottsdale, AZ. In a scene reminiscent of the iPhone launch, legions of Microsoft fans flooded the software giant’s first retail store — impatiently waiting to check out the Zune, Microsoft Surface, Windows 7 and…READ»

BLOGGING | Comment

Google and Bing Face Off with Real-Time Facebook and Twitter Social Search

BY David CapeceFri Oct 23, 2009 at 6:44 AM

As Google continues to topple Microsoft’s Bing in the area of online search, Microsoft showed us that they’re not backing down, and surprised the social media world with a major announcement on Wednesday: Bing will now feature “tweets” – and soon, Facebook status updates – in real-time as part of their search engine…READ»

BLOGGING | Comment

New Influencer: A Social Media and Blogging Classic

BY David CapeceThu Oct 22, 2009 at 7:00 AM

Thinking about writing a blog for your small business or are you a marketer looking to dial-up your clients presence on the web? Paul Gillin’s book, The New Influencer: A Marketer’s Guide to Social Media, offers practical advice for anyone, whether you’re a seasoned marketer or digital novice, to increase brand presence and capture new audiences in the online space. Nearly four years after its publication, it remains relevant and useful to industry professionals and greenhorns…READ»

BLOGGING | Comment

Brand Spotlight: Hulu

BY David CapeceWed Oct 21, 2009 at 7:04 AM

Beyond a product, a brand is important for establishing a company’s image in the eyes of its customers. On the Internet, it’s even harder for a Web-only brand to establish itself, considering the hundreds, if not thousands, of other sites ready to take its place. In order to get the attention of users, offering a unique product is key, while putting a solid brand and image…READ»

Sponsored Links