Tapping into the sharing impulse is an increasingly important tool for marketers. These recent examples of successful virality foreground what makes a social person want to click and pass along.
Comedian-activist Andrew Slack uses a passion for storytelling, a goofy persona, and the power of persuasion to rally an army of Harry Potter and Hunger Games fans around big social issues
The infrequent Volvo Ocean Race features unfamiliar athletes with skills you won't understand on expensive boats in the middle of nowhere. You won't be able to look away. Seriously.
Why is a six-year-old ringtone company with less than $1 million in revenue attracting major investors and seeing its shares soar? The answer can be traced to Ken Lang, the former CTO of Lycos whose patents are being acquired by Vringo.
The nine most dreaded words in American business: Amazon, Apple, Facebook, and Google are eyeing your market. Which industries--and companies--are the Fab Four most interested in disrupting?
