In her new e-book, soap critic Lynn Liccardo writes about the culture of decision-making that facilitated the end of long-running daytime drama "As the World Turns." What could marketers and corporate communicators learn from where the show went wrong?
Innovators must be able to walk into a room full of diverse constituents--colleagues, customers, subordinates, bosses, vendors, and partners--and quickly discern the underlying motivation of each one. Here's how learning to resonate with others can smooth each step of the way.
For companies or content creators to truly connect with audiences, they must understand, and be able to empathize with, those they are trying to reach. Unlikely case in point? Country singer Vince Gill.