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Empathy

SAM FORD   |  Comment

Did Retailers Risk Damage to Their Brands Despite Hit Holiday Online Sales?

Amid e-commerce glitches and technology's growing pains, retailers can still win the loyalty of customers. Here's how. READ»

6 Rules of Thumb for B2B Marketers

B2C brands have all-too-often been guilty of finding low-cost ways to spit marketing out to as wide an audience as possible while only looking at ROI through the lens of sales made rather than giving any thought to the impact on the reputation/goodwill of the brand.READ»

TOMS Shoes Teaches Consumer Empathy With a Day Spent Barefoot

The shoe company that provides one pair of shoes for children in need for each pair sold encourages its audience to participate in its brand promise with the global event One Day Without Shoes.READ»

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The Age of Empathy

Greed is out. Empathy is in. That's how Frans de Waal begins his book, The Age of Empathy: Nature's Lessons For A Kinder Society. De Waal is a biologist, professor of psychology and director of the Living Link Center at Emory University. In 2007, Time magazine selected him as one of the world's most influential people. The global financial crisis of 2008, together with the election of a new American President representing a vastly different political and social perspective, has produced a "seismic shift in society," argues de Waal.READ»

Kanye West, Have You No Sense Of Decency?

Our communication with each other has unacceptably coarsened.READ»

Widespread Empathy: Rewiring Your Corporation for Intuition

Companies that make empathy an easy, everyday, and experiential part of work inevitably outperform their peers.READ»

Born To Be Good - Mirror Neurons Help Us Empathize

 Several months ago, I was browsing through a bookstore in Seattle looking for something to read on my flight back across the country.  After having spent eight hours on stage working to keep a mental step ahead of 250 ...READ»

Social Networking and the Brain: Continuous Partial Empathy?

Human beings are social animals; we devote a significant portion of our brain just to dealing with interactions with other humans. It should come as no surprise, then, that social Web technologies have a complex relationship with ...READ»