My colleague Steve Rubel neatly lays out the challenge facing communicators today: with today's fractured and diffuse media, "life is nothing but a stream, and ad pages and feature placements become scarcer (and arguably captivate less attention)." And if this challenge frustrates communicators, how much more difficult is it for public affairs or advocacy professionals working to not only enlist supports but mobilize advocates?
I tuned into NBC’s Breakfast at Wimbledon last Sunday morning to catch Roger Federer outduel--and outlast--a re-energized Andy Roddick to win the men’s championship at Wimbledon, his 15th major.
Last week, Aleksandr Orlov gave his first ever public interview to The Sun. It was a brilliant "get" for Britain's most-read daily, and a fantastic piece of coverage for Orlov.
If this sounds like a mildly interesting but trivial factoid, consider that Aleksandr Orlov is a meerkat--a small, furry mammal usually found in "mobs" in the wilds of southern Africa.
Imagine for a moment that you're standing on an overpass high above a busy L.A. freeway like the 405 or the 5. It doesn't really matter which. Pick one.
In a span of a few minutes literally thousands of cars will speed buy. Some will be loud. Others quiet. Some will be notable, but most won't.
