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Let, First Service

I tuned into NBC’s Breakfast at Wimbledon last Sunday morning to catch Roger Federer outduel--and outlast--a re-energized Andy Roddick to win the men’s championship at Wimbledon, his 15th major.  Breaking sports news ...READ»

For Effective Advocacy, Select "E" for "All of the Above"

My colleague Steve Rubel neatly lays out the challenge facing communicators today: with today's fractured and diffuse media, "life is nothing but a stream, and ad pages and feature placements become scarcer (and arguably captivate ...READ»

Watch Out GEICO Gecko, Aleksandr the Meerkat Is Social Media King of Car Insurance

Last week, Aleksandr Orlov gave his first ever public interview to The Sun. It was a brilliant "get" for Britain's most-read daily, and a fantastic piece of coverage for Orlov. If this sounds like a mildly interesting but trivial ...READ»

Asian Innovation in Marketing -- Integrated Online Branded Communities

There is a perception that Asia lags North America in terms of social media uptake and marketing innovation. Not true. Take for example global mobile marketing leadership in Korea and Japan, or the strong role played by online in ...READ»

How to Captivate and Hold Attention in the Age of the Stream

Imagine for a moment that you're standing on an overpass high above a busy L.A. freeway like the 405 or the 5. It doesn't really matter which. Pick one. In a span of a few minutes literally thousands of cars will speed buy. Some will ...READ»