BY Jory Des JardinsWed Dec 19, 2007 at 7:55 AM
When companies offer us, of all people, something for nothing, we wonder: What's the catch -- or, for that matter, the business plan? So we asked actual experts -- Ben McConnell, author of Creating Customer Evangelists (Dearborn, 2002) and Jennifer Rice of Mantra Brand Consulting -- to assess a few high-profile giveaways. How do we know they're working?READ»
