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Kenan Samms

Fix It--Even If It Ain't Broke

When something works, people grow fixated on it. They stop looking for alternative options. And this fixation creates an opportunity for those willing to reconsider the accepted approach. The company I introduced last week, Rosetta ...READ»

Kenan Samms

Don’t Be A Chicken Little: Rosetta Stone Knows The Sky Isn’t Falling

The market has fallen two weeks in a row and the analysts are already running around like Chicken Little. While it is so tempting to get caught up in these daily dramas, it is also short-sighted. Consider, for example, the case of ...READ»

Kenan Samms

Don't Let Your Product Get Booed

Every night from June to August, we watched as town hall meetings erupted into screaming matches. On September 9, South Carolina Republican Rep. Joe Wilson yelled "You lie!” at President Obama during his speech to a joint session ...READ»

Kenan Samms

By Serving Many Ethonomics Happens Naturally

Last week I flew to Bogota, Colombia for the day. My Latin American partner, AltaGerencia, had arranged for me to speak at a conference organized by Ecopetrol, Colombia's largest integrated oil company. I’ve delivered such ...READ»

Kenan Samms

Force Your Competition To Defend Multiple Fronts

One of greatest Union generals in the U.S. Civil war, William Tecumseh Sherman, described the goal of effective military strategy as maneuvering so that the opposing general finds himself “on the horns of dilemma.” That ...READ»

Kenan Samms

Make Them Need You – Become Indispensable To Your Clients

Last week I introduced Ajit Prabhu, the co-founder and chief executive officer of QuEST Global. My interview with him was fascinating, and during our discussion, I learned that the basic idea behind QuEST was born while Ajit was ...READ»

Kenan Samms

Find Inspiration And Create Aspiration

Most successful people are somehow inspired to do things differently. For some it is an innovative idea, and for others it is identifying a need and filling it. For Ajit Prabhu, the co-founder and chief executive officer of QuEST ...READ»

Kenan Samms

Barack Obama Is Tapping Into Your Brain

The best communicators are the ones who can create and share a strong narrative story. The best novels are the ones with the most interesting plot and the best speeches are the ones that arouse an emotional response from a ...READ»

Kenan Samms

Born To Be Good - Mirror Neurons Help Us Empathize

 Several months ago, I was browsing through a bookstore in Seattle looking for something to read on my flight back across the country.  After having spent eight hours on stage working to keep a mental step ahead of 250 ...READ»

Kenan Samms

Power Comes From Coordination

I’ve interviewed hundreds of business outthinkers, and one of the most common patterns of success is “coordinate the uncoordinated.” We’ve seen this work for companies like Credit Justice Services, an ethonomic credit ...READ»

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