Earth Hour, the annual flick-the-lights-off-for-an-hour event from the World Wildlife Fund, is coming up on Saturday. It's the perfect opportunity for corporations to demonstrate that they are dedicated to the environment, which is why so many are milking the event for all the green credibility it offers. Below, some of the Earth Hour actions from big businesses:
For one hour on Saturday at 8:30 PM (whatever your local time), lights in businesses, homes, and landmarks like the Empire State Building, the Acropolis and the Eiffel Tower will go out for the World Wildlife Foundation's (WWF) Earth Hour.
Joining an energy conservation Facebook group and then smugly dusting off your hands—Well, that's settled!—is not social activism. Social media makes it increasingly easy to look environmentally responsible, for both individuals and companies, but a panel convened last night at the Green:Net conference to discuss how Internet sites can actually galvanize us to get out and do something.