EA

Tiger Woods on Video Game Realism and Knowing Your Customers

As I mentioned in last week's dispatch, when Tiger Woods came to New York City recently, I was able to pick his brain a bit about Twitter, Facebook and the changing landscape of sports marketing. Today, the topic is video games. After ...READ»

The Superfan

Tracy Espeleta, 27 Assistant Producer, EA Espeleta is a quintessential apps fan, integrating them into every part of her life. "They're conversation pieces. When the App Store first opened, you had to ask your ...READ»

• Mobile App Mania
• The Storekeeper
• The Developer
• The Brand Man
• The Ad Guy
• The Entrepreneur
• The Top Mobile Apps
• 25 Must-Have iPhone Apps
• 20 Must-Have Apps for Your Smartphone That Isn't an iPhone

Is it Finally Game Over?

Electronic Arts posted a substantial loss yesterday, shattering the myth of video games being a recession-proof industry.READ»

Liquid Brand Summit Session Preview: Co-Creation

Rod Swanson, senior director of the EA brand, overcame an odd, persistent buzzing sound in his hotel room to chat with me about the Liquid Brand session he'll moderate, "Co-Creation: What do customers know and why should brands ...READ»