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Duffy Point of View

How to Design Like You Give a Damn in 5 Easy Steps

Joe Duffy has five rules for designing and doing good.READ»

And the Olympics Uniform Gold Medal Goes to...the Dutch! (Designed by Canada)

How about asking a native artist from the host nation to design your uniforms? That's what the Dutch did, and they deserve the gold medal in design.READ»

The Winter Olympics Uniform Review: Part Deux

After a week of the winter games, Joe Duffy is back with more commentary on what the athletes wore.READ»

The Winter Olympics Uniforms: For God, Country, Fashion, and Sport

Appearances are everything when it comes to competing for your country. Joe Duffy gives the U.S. and Canadian Olympic uniforms a design review.READ»

When a Picture's Really Worth a Thousand Words: The Client Pitch Meeting

The best design is verbally indescribable. You quite literally have to see it, touch it and feel it, in order to appreciate or even understand it. No amount of words can sell a great design idea.READ»

Why Design Needs to Appeal Waylon 'n' Willie and Dixie Chicks

That country audience is the one we designers need to "play to" if we're going to broaden the appeal of our best work.READ»

Fishing for Design: A Day at the Market With Wolfgang Puck

A day with the culinary genius inspires Joe Duffy to think about food in a completely different way.READ»

Get Your Hands Dirty

A ceramics show at the Walker Art Center got Joe Duffy thinking about the importance of working with his hands.READ»

Good Design Is a Gift That Keeps on Giving

As the holidays grow near, Joe Duffy reminds us that good design--yours or someone else's--can make great gifts for loved ones.READ»

The Bar as a Brand Experience: Growing Up a Saloon Keeper's Son

Barkeeping and branding are both in Joe Duffy's blood ... and have more in common than you might think.READ»

A Plea to All Creatives: Stop Going to Work

Designers thrive on the information available to us through this newly heightened era of connectivity. But we need inspiration to truly reach our creative potential. We need to get out of the office.READ»

Using Nature as Divine Design Inspiration

Nature never fails to produce something new and interesting. Connecting it with your craft yields inspired solutions.READ»

When Great Design Becomes Its Own Language

The brands that have been designed in the best possible ways have their own proprietary language that tells their story, sets them apart from all the brands they compete with, and connects them in a very meaningful way to their audience.READ»

Demystifying Design: An Argument for Simplicity

Design is as much a process as it is an end product. And it should be a process that designers and clients resolve to make simple.READ»