If you’re already bleeding, why not send some of your blood to the national bone marrow registry, which might be able to connect you with someone whose life your marrow could save? A new product debuting today at TED makes it easy.
For the launch of his autobiography, hip-hop's premiere entrepreneur turned marketing into interactive art and a scavenger hunt that rewarded his die-hard fans. Here's an exclusive peek inside Jay's bag of tricks.
As part of a scavenger hunt used to market his autobiography, the hip hop mogul hooked up with the creative agency Droga5 and Bing and hid all 320 pages of "Decoded" in plain sight in 13 cities: on a rooftop in New Orleans, a pool bottom in Miami, cheeseburger wrappers in New York City, and more. Fans who found them unlocked corresponding pages of the book to read and got a chance at two tickets to any Jay-Z concert anywhere, for life. Here's a look at 32 of the pages.
When TracFone, the fifth largest wireless company in the U.S. and the first among prepaid carriers, hired advertising shop Droga5, it didn’t come looking for a standard ad campaign. So Droga envisioned the brand as one with the potential to eliminate a plague in American public schools: the achievement gap between affluent students and their low income peers.