For the launch of his autobiography, hip-hop's premiere entrepreneur turned marketing into interactive art and a scavenger hunt that rewarded his die-hard fans. Here's an exclusive peek inside Jay's bag of tricks.
When TracFone, the fifth largest wireless company in the U.S. and the first among prepaid carriers, hired advertising shop Droga5, it didn’t come looking for a standard ad campaign. So Droga envisioned the brand as one with the potential to eliminate a plague in American public schools: the achievement gap between affluent students and their low income peers.
A new viral campaign by Droga5 urges people to support new legislation that would reveal the ingredients of cleaning products. And stars foul-mouthed soap bubbles.
A bold experiment in online shopping plastered an “Out of Business” sign across its virtual mall today when the Publicis Groupe announced it would suspend David Droga’s creative brainchild, Honeyshed.
