It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension.
Nearly 33% of movie earnings are now generated from 3-D films. In 2010, six of the top 10 highest-grossing movies were shot in three dimensions. But the tech has not caught on as fast on TV as many thought it would. So the guy with the legal middle name of Captain 3-D can't rest yet.
Ever leave a 3-D flick feeling as if you missed that extra dimension?
Phil "Captain 3-D" McNally (and, yes, that's his legal middle name)
wants to save the day. As DreamWorks's stereoscopic supervisor, McNally
is obsessed with perfecting the third dimension and is thus the real
star of this crisp $150 million animation about dueling aliens,
featuring Brad Pitt, Tina Fey, and Will Ferrell. Just don't let him
hear you call 3-D an "extra" dimension.