Nearly 33% of movie earnings are now generated from 3-D films. In 2010, six of the top 10 highest-grossing movies were shot in three dimensions. But the tech has not caught on as fast on TV as many thought it would. So the guy with the legal middle name of Captain 3-D can't rest yet. READ»
Ever leave a 3-D flick feeling as if you missed that extra dimension?
Phil "Captain 3-D" McNally (and, yes, that's his legal middle name)
wants to save the day. As DreamWorks's stereoscopic supervisor, McNally
is obsessed with ...READ»
The hotly anticipated 3-D animated superhero movie wasn't just brought to you by DreamWorks Animation. Intel and HP had a hand in it too--and ended up developing new technology for the production.READ»
DreamWorks Animation's $150 million blockbuster Megamind hits theaters this November, helmed by Brad Pitt, Will Ferrell, and Tina Fey. But the true stars of this film aren't necessarily the names in big letters. Has celebrity talent become secondary?READ»
More than 100 companies are joining forces--from Facebook to Microsoft, DreamWorks to Google--to increase student literacy in science, technology, engineering, and math, which will account for some 8 million jobs by 2018. READ»
"There is this insatiable appetite to invent cool and interesting ways of storytelling," says Ed Leonard, CTO of DreamWorks Animation. But the technology behind these new forms of storytelling is evolving more rapidly than the audiences.READ»
It's taken longer than it did (probably) to train up Jack Black in the dark arts of tubby-chub kung fu, but DreamWorks Animations' first virtual world for kids, is to launch today in the U.S.. Kung Fu Panda World is $10 ...READ»
Hitachi, eBay, Fast Company, DreamWorks and others discuss the meaning of Ethonomics -- ethics + economics -- and how it's the driving philosophy of the world's leading innovators.READ»
As a young prince, Jeffrey Katzenberg made billions for the Magic Kingdom, but his ambition got him banished. Now the CEO of DreamWorks Animation has a (smaller) kingdom of his own -- and every intention of living happily ever after.READ»
John Yoo, David Levithan, and Rachel Griffiths created the children's series "The 39 Clues," which weaves its story through 10 books, an online game, and trading cards. The first three books sold more than 2.5 million copies, DreamWorks bought the movie rights, and the fourth title will be released in June.READ»
DreamWorks Animation has gone all-in with Monsters vs. Aliens,
its only film release of 2009 and the first major feature to be "shot"
totally in 3-D. In the future, "all movies are going to be made in
3-D," ...READ»
With the media landscape changing faster than a J.J. Abrams storyline, Hollywood talent agencies can no longer rely on last century's business model. That's why powerhouse CAA is as interested in transforming a sports celeb into a Web 2.0 maven as it is in turning a brand into a Webisode character. Here are some of CAA's recent innovative deals.READ»
