What sets your business apart from the competition? Really—think
about it. It’s easy to spew out generic answers like “customer service”
or “attention to detail,” but don’t you think your competitors are
claiming ...READ»
Let’s face it. Your customers don’t want to hear that deep, echoey
radio voice holler at them to get to your car dealership TODAY, TODAY,
TODAY! There are better ways to get your message across.
There are authentic ways ...READ»
Unless your customers live underground, they are inundated with
advertisements from the moment they wake up to the moment they drop
gratefully back into bed. There are bold-lettered newspaper ads and
unnaturally upbeat TV ...READ»
If you’re counting on Random House to jump on your book, offer you a fatty advance and slave over marketing, here’s a tough little eye-opener: It’s not gonna happen.
Well, okay—technically it could happen. According to ...READ»
Yeah, I said it. And I’ll say it again: Stop your whining and sit your ass in the chair. Even if you’re blocked. Especially if you’re blocked.
See, the thing is that writer’s block—or whatever you call ...READ»
Let’s get one thing straight: Unless it’s a biography on a saint,
readers don’t want angelic characters. Readers want characters with
demons, with messy, haunted pasts that keep them from getting the
present quite right. ...READ»
I’m announcing it here. I’m saying it now. While commercial
publishing will continue to work for mainstream authors, celebrities,
and political figures with built in audiences, gone are the days of the
new author being ...READ»
Treat Writing Like a Job
“When I get a minute”; “When I put the kids to bed”; “Any chance I
get”; “When I’m on vacation”; “A couple times a week.” Sound familiar?
These vague promises to write are the ...READ»
It may seem like a small point, but before you sit down to record
the events of your life, you should know: Are you writing a memoir or
an autobiography?
In casual conversation, most people use the terms ...READ»
While I have to admit to being new to assessment and evaluation, I
do believe it to be a piece of the puzzle that we can get excited
about. It is an integral component that helps build a brand or a
program to its tipping ...READ»
