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Dreaming in Technicolor

Focus Groups: It's Like Saying the F-Word to Creatives

We all use the f-word. But knowing how and why to use it can make all the difference in the creative process.READ»

Why Color's Not a Cure-All

Slapping a new coat of paint on something won't solve all your brand's problems. It's time for companies to take a holistic approach to color.READ»

Envisioning a Brighter Future: A ColorCorps for America's Cities

More than economic stimulus, more than Cash for Clunkers, what this country really needs is color!READ»

Why Consumer Products for Women Shouldn't Necessarily Be in the Pink

Yes, yes, it's a color we automatically associate with girls. But that doesn't mean every product for women has to be imbued with a rosy hue.READ»