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Dreaming in Technicolor

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Focus Groups: It's Like Saying the F-Word to Creatives

We all use the f-word. But knowing how and why to use it can make all the difference in the creative process.READ»

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Why Color's Not a Cure-All

Slapping a new coat of paint on something won't solve all your brand's problems. It's time for companies to take a holistic approach to color.READ»

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Envisioning a Brighter Future: A ColorCorps for America's Cities

More than economic stimulus, more than Cash for Clunkers, what this country really needs is color!READ»

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Why Consumer Products for Women Shouldn't Necessarily Be in the Pink

Yes, yes, it's a color we automatically associate with girls. But that doesn't mean every product for women has to be imbued with a rosy hue.READ»

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