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Wake Up! Marketing Isn’t Just About Bore-chures Anymore

Unless your customers live underground, they are inundated with advertisements from the moment they wake up to the moment they drop gratefully back into bed. There are bold-lettered newspaper ads and unnaturally upbeat TV ...READ»

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For Authors Who Love Running in Place, the Perfect Exercise: Pursuing Commercial Publication!

If you’re counting on Random House to jump on your book, offer you a fatty advance and slave over marketing, here’s a tough little eye-opener: It’s not gonna happen. Well, okay—technically it could happen. According to ...READ»

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Stop Your Whining and Sit Your Ass in the Chair!

Yeah, I said it. And I’ll say it again: Stop your whining and sit your ass in the chair. Even if you’re blocked. Especially if you’re blocked. See, the thing is that writer’s block—or whatever you call ...READ»

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Stop Being So Shallow—Use Your Dirty Past to Give Your Book Depth

Let’s get one thing straight: Unless it’s a biography on a saint, readers don’t want angelic characters. Readers want characters with demons, with messy, haunted pasts that keep them from getting the present quite right. ...READ»

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Commercial Publishing is Dead

I’m announcing it here.  I’m saying it now.  While commercial publishing will continue to work for mainstream authors, celebrities, and political figures with built in audiences, gone are the days of the new author being ...READ»

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So You Want to Write a Book: Three Tips to Help You Get Started

Treat Writing Like a Job “When I get a minute”; “When I put the kids to bed”; “Any chance I get”; “When I’m on vacation”; “A couple times a week.” Sound familiar? These vague promises to write are the ...READ»

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Are You Writing a Memoir or an Autobiography? How to Tell the Difference

It may seem like a small point, but before you sit down to record the events of your life, you should know: Are you writing a memoir or an autobiography? In casual conversation, most people use the terms ...READ»

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Tipping Points

While I have to admit to being new to assessment and evaluation, I do believe it to be a piece of the puzzle that we can get excited about. It is an integral component that helps build a brand or a program to its tipping ...READ»

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Should You Start Your Memoir at the Beginning? Not always.

The now-famous second line of Charles Dickens’ David Copperfield reads, “To begin my life with the beginning of my life, I record that I was born.” Now, David Copperfield is fiction, and fiction now written more than a ...READ»

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The Story of Your Life: It’s all in the details

By now, everyone is familiar with the James Frey fiasco of 2007: Frey, a bestselling memoirist, was outed for making up many of the details in A Million Little Pieces, the supposedly true account of his experiences during ...READ»

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Trim the Fat for a Taut Plot

In the writing world, literature tends to be separated into two camps: plot-driven and character-driven. But even character-driven literature needs a plot to drive and sustain it. Otherwise, readers will jump ship. The trick in ...READ»

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How Important is Setting in Fiction?

Let’s talk about two (fictional) twin brothers, adopted by different parents as infants. Now 40, both Larry and James are doctors, married to their high school sweethearts, and fathers of three kids each. Their lives seem to ...READ»

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Realistic Dialogue’s Biggest Threat

It’s easy to assume that writing dialogue in fiction is easy; after all, despite e-mail, text messaging, Facebook, and Twitter, most of us speak every day. But dialogue can also be the one element in your novel that prevents ...READ»

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Marketing Materials that Impact

We’ve all heard it before: Art is a business. And let me tell you that’s the truth!! While I loved my university training (BFA, Theatre), I spent 10 years getting over the anger that they never taught me how to generate an ...READ»

Truth in writing

Some writers have an exceptional ability to use language to convey an idea.  Others are brilliant with metaphor.  Still others excel at dialogue or description.  My strength is truth.  Coming from an acting background where I ...READ»

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Building TRUST: how to thrive in a down economy

I’m almost embarrassed to say that our company is thriving in this down economy. The last three months have been the best ever by more than 10%.  What’s the secret?  One word: TRUST.  In this environment people are looking to ...READ»

How to avoid dead plots

Dead plots are actually a symptom of dead characters.  Too many writers have characters that are not alive, and yet the feedback they receive from editors, friends and family is related to the plot.  The plot is rarely the issue.  ...READ»

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Growing the Business

I just read a wonderful posting by an agent I’ve been following in the blogosphere named Jessica Faust.  Her blog entry Rolling With the Punches mirrors the internal changes that form the daily landscape inside our own company.  ...READ»

Rewriting

I just read a posting from a writer who was afraid to rewrite a chapter.  They couldn’t muster the courage to do it and wanted to know if it was okay to just redevelop the plot around a chapter that didn’t work so they could ...READ»

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YOUR LOGLINE: How to write back of your book copy that will SELL your book!

Writing your logline is an imperative step to writing your “back of the book” and other marketing copy that will inspire audiences to buy your work. Here are the steps necessary to create an exciting logline!Step One: The ...READ»

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The Four Secrets to Artistic Success:

I developed this four-pronged system years ago and have taught it to actors, writers, fashion designers, dancers, interior designers and musicians.  If you’re trying to generate income from your creativity, you have to consider ...READ»

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How to make a positive first impression when it comes to your writing

Here’s the reality: your first words are a loaded gun that is going to shoot one of two people in the face: your reader or YOU! What do you with your first sentence? With your first paragraph? With your first page? With your first ...READ»

The Dimension of Character

A one dimensional character is one who does not have an arc throughout the story.  They are the same at the end as they are at the beginning.  Many characters in a typical novel or screenplay are one dimensional.  They fill small ...READ»

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How well edited should my manuscript be before I start submitting to agents and publishers?

Most of my work has gone through 15 to 20 drafts before I send it to an agent. It also gets proofread 3 to 5 times, 2 of which I typically pay for.  If there are roadblocks that get in the way of the story, you're shooting yourself ...READ»

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Ways we sabotage our writing success.

Wow.  This topic really causes me to think back to my entire career; first as an actor and then as a director/producer and writer.  In my own career, confidence, or the lack of it, has been the major killer coupled with trying too ...READ»

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