HP and Amazon's latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito's "Crash the Super Bowl" contest, launched in 2006, has been one of the more successful campaigns of this ...READ»
By mixing highfalutin flavors, such as "yogurt," "blue cheese," and "fresh ground pepper," Kettle Foods--known for its Kettle Brand® Potato Chips, the biggest all-natural potato chip brand in the ...READ»
Instead of tossing that bag of Doritos in the trash, consider sending it back to Frito-Lay. It might just get turned into a tote bag.
Frito-Lay has announced that it's opening 1,000 collection sites in the U.S. for used snack ...READ»
Everyone knows that if your team isn't in the Super Bowl, the biggest (perhaps only) reason to watch are the commercials. Some companies have decided to leak their own Super Bowl spots online so ad geeks have something to drool over ...READ»
