Their new Arizona plant is a test case for every conceivable kind of sustainable upgrade to manufacturing. As they find out what works, they can move it to other factories, to keep pumping out delicious snacks.READ»
Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective--it builds brands' buzz (we have stats!) and helps young careers.READ»
digg_url = 'http://www.fastcompany.com/1583874/5-most-memorable-doritos-ads'; digg_skin = 'compact';
Thought a goat cheese variation was as extreme as Doritos would get? Think again--the snack giant (specifically, its ...READ»
If you think that Doritos has gone down the same road that Cheetos did, with its supersized snack--the kind of thing you'd need to buy an extra seat for should you be popping one of these on a flight--you're wrong. They've just come ...READ»
I was unimpressed with most/all of the advertising during last night's Superbowl -- and I know I am not alone. There are, of course, several different lines of attack I could level against the brand and advertising ...READ»
While you were busy watching last night's motley crew of Super Bowl commercials, we were busy trolling the Internet for "spoof" and "banned" ads. Here's a look at the best--and the best of the worst.READ»
HP and Amazon's latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito's "Crash the Super Bowl" contest, launched in 2006, has been one of the more successful campaigns of this ...READ»
By mixing highfalutin flavors, such as "yogurt," "blue cheese," and "fresh ground pepper," Kettle Foods--known for its Kettle Brand® Potato Chips, the biggest all-natural potato chip brand in the ...READ»
Instead of tossing that bag of Doritos in the trash, consider sending it back to Frito-Lay. It might just get turned into a tote bag.
Frito-Lay has announced that it's opening 1,000 collection sites in the U.S. for used snack ...READ»
Everyone knows that if your team isn't in the Super Bowl, the biggest (perhaps only) reason to watch are the commercials. Some companies have decided to leak their own Super Bowl spots online so ad geeks have something to drool over ...READ»
