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Political Ads: Get Ready for the "Google Blasts"

Google tells Fast Company that political campaigns have been talking to its ad network about saturating the Internet with ads in the last days before the midterm elections.READ»

Web Overtakes TV Ad Sales, But Is the Click-Through Rate Still Relevant?

Reports yesterday that Web ad sales have overtaken TV ad sales to become the largest advertising medium in the UK underscore the possibility that the Web holds the key to the future of marketing. But findings by a joint ...READ»

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10 Questions that Media Companies Should Know the Answer To

As media companies like the New York Times Co. continue to post dreary results and circulation numbers continue to decline rapidly across the industry – It got me thinking of some questions that these companies (and other media ...READ»

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Blackout Beginning for TBS: Could they have responded on the Web or via Mobile Devices?

Fans across the nation (especially Red Sox Nation), many whom had just sat through Turner Broadcasting System’s (TBS) pregame for Game 6 of Major League Baseball’s (MLB) American League Championship Series (ALCS), prepared for ...READ»

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Joe the Plumber Gets His Fifteen Minutes on the Tube and on the Web

John McCain’s “invisible friend,” as Keith Olbermann of MSNBC dubbed him after the debate, was the run away winner last night. I’m talking, of course, about “Joe the Plumber” (AKA Joe Wurzelbacher, an Ohio plumber). John ...READ»

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Can the Wisdom of the Crowds Help Us Through the Downturn?

As mainstream media becomes more open to tapping into the blogosphere and even the Twittersphere during this collapse; news and analysis are becoming two-way conversations.READ»