Do you know what augmented reality apps are really good at? Directing you to new things they don't directly point at. It's a whole new world of discovery.
During the creative process, the brain shuts off its normal inhibition of new ideas. Most of the time, it's important to self monitor so you don’t say everything you think or do everything you consider. But when generating new ideas, this function gets in the way.
Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper.
Discovery Channel is getting into the question-and-answers website game today with Curiosity.com. It's glossy, media-rich, curated rather than crowdsourced. And possibly doomed.
