DirecTV | Fast Company

3-D | Comment

Why No Amount Of Money Can Make 3-D TV Successful

BY Chris DannenWed Apr 13, 2011

The TV industry is losing money while it awaits the one thing money can't rush: talent.READ»

HULU | Comment

DirecTV to Roll Out Targeted Ads, Privacy Concerns

BY Austin CarrMon Dec 20, 2010

Satellite television provider DirecTV is set to introduce "targeted" or "addressable" ads, advertisements tailored to viewers' interests, lifestyles, and demographics.READ»

TV ADS | Comment

Deconfusinator: Google Ads on DirecTV? How Does That Work?

BY Kit EatonWed Aug 11, 2010

Remember when DirecTV and TiVo were best pals? It didn't last. But now DirecTV has a big, bad mother of a new best friend: Google. It'll be selling ad time on some of DirecTV's channels. But isn't this confusing?READ»

DIRECTV | Comment

DirecTV - Why have you treated me this way?

BY Scott LovingoodMon Apr 12, 2010

How do you define customer? How do you handle requests for refunds? Are you willing to lose a future customer over a $60 refund when they have spent thousands with you over the years?READ»

ENTERPRISE | Comment

Sirius XM Delays Bankruptcy with New Loan

BY Chris DannenTue Feb 17, 2009

Last week I wrote that if Sirius XM [SIRI] died, no one would miss it. Some readers said they agreed that a better product would rise from XM's ashes, and others said they liked satellite radio just the way it is. Well, the latter ...READ»

ENTERPRISE | Comment

If Sirius XM Died, No One Would Miss It

BY Chris DannenFri Feb 13, 2009

Sirius XM [SIRI] is preparing to file for bankruptcy as early as Tuesday, due to a $175 million debt maturing this weekend that the company can't pay. If satellite radio as we knew it disappeared, would it really matter? Granted, ...READ»

FOX REALITY CHANNEL | Comment

In Business, Story Trumps Slogan

BY <em>Fast Company</em> StaffMon Dec 1, 2008

1. The Mouthworm Advertisers are particularly vulnerable to getting popular slogans stuck in their heads and riffing on them as opposed to creating a compelling story. That leads to DirecTV's "Fans don't let fans watch only 4 NFL ...READ»

COOPERATIVE COMPETITION | Comment

The Frenemy Relationship in Business

BY Steve JohnsonTue Nov 25, 2008

The friend-enemy relationship (aka friend-foe, or "froe") has become essential to business -- a thrillingly intricate dance that would impress even Bruno and Carrie Ann. Imagine Apple without the record labels, Google without Yahoo, and Harvey Weinstein without everyone else. The relationship can be so baffling, we humbly offer this field guide.READ»