Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat. But this doesn’t mean that we stop marketing. Instead, it underscores the need to ensure that our direct-response efforts are as effective as possible.
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The more I learn about small businesses, the more I’m surprised about the shaky foundation on which they build their businesses. Owners risk so much for their yet they often put themselves at greater risk because they choose not ...READ»
