It's that time of year to review your growth plans, see what's working, and get rid of what's not working. So take a few cues (or words of warning) from Tina Brown, who recently shut down the print edition of Newsweek and moved to an all-digital format.
If e-books are the future, are libraries the past? Brick and mortar book-lenders haven’t gotten on the e-book bandwagon because publishers make digital rights too expensive. Maybe we can help them out.
When I dipped my toe in the world of digital publishing, I expected the tech to be puzzling, the marketing untested, and the devices shiny but confusing. What I didn't count on was the crowd of people we used to call "readers" to turn into a chorus of critics demanding to be engaged. The journey to creating this app involved a whole new way of thinking and a unique workflow.
Paywalls may be working for the New York Times, but other publishers looking for a digital lifeline may not want to rely on them. Still, what's the alternative? Google has quietly cooked one up that asks online readers to answer one market-research question as a "toll" for accessing content. Nieman Journalism Lab is calling it a "survey wall" model. It's like a micropayment, but with attention and data instead of cash out of your pocket.