Windows Icons Mice and Pointers--the WIMP environment is how we've been piloting our computers since the clever guys at Xerox PARC developed the system in the early 1970's. The mouse itself has just turned 40 years old. But a number, even vital...READ»
With the introduction of television advertising over 60 years ago, advertisers quickly realized the benefits of the moving picture. Not only could television be used to convey information; it could be used to incite an emotional ...READ»
Over the past year, we’ve fallen in love with digital outdoor displays and their potential to brand in completely new ways. We’ve created over 50 video ads for digital outdoor in that time, and there really is so much potential ...READ»
Social media is playing an increasingly important role in branding these days. Company blogs, product ratings on e-commerce stores, technical support forums and viral video campaigns are all examples of opportunities for companies ...READ»
Interesting “study” being conducted for GPS enabled phones by UC Berkeley, Nokia, and NAVTEQ. Called the Mobile Millennium Traffic Pilot, it gathers real time information from GPS enabled telephones for traffic congestion updates. ...READ»
Research firm Anderson Analytics has taken advantage of a new policy that permits market researchers to survey LinkedIn users and find out who they are/target them for both research and marketing according to AdAge. This ...READ»
As a part of the long talked about project to scan all books and make them available on the web, Google has agreed to open an online store as a part of its $125MM Book Search settlement according to Silicon Alley Insider. ...READ»
At a time when advertisers are wondering if the bloom is off the rose for web display advertising, some data points have come in that establish the contrary:
1) Web penetration continues to grow. While double digit growth is ...READ»
As media companies like the New York Times Co. continue to post dreary results and circulation numbers continue to decline rapidly across the industry – It got me thinking of some questions that these companies (and other media ...READ»
In writing a blog about the convergence of media and technology, there are so many places to start. I’ve chosen to start with one of the oldest media known to man, paper.
In the 60’s, talk about the future paperless office ...READ»
Fans across the nation (especially Red Sox Nation), many whom had just sat through Turner Broadcasting System’s (TBS) pregame for Game 6 of Major League Baseball’s (MLB) American League Championship Series (ALCS), prepared for ...READ»
John McCain’s “invisible friend,” as Keith Olbermann of MSNBC dubbed him after the debate, was the run away winner last night. I’m talking, of course, about “Joe the Plumber” (AKA Joe Wurzelbacher, an Ohio plumber). John ...READ»
With today's fast growing market, the faster you catch up the better it is for you and your business. The faster you get your information out there in the eyes and ears of the consumers, the better chance you have your potential ...READ»
As mainstream media becomes more open to tapping into the blogosphere and even the Twittersphere during this collapse; news and analysis are becoming two-way conversations.READ»
Okay, as a speaker/writer/blogger type, I'm happy that I'll be there gabbing and sharing opinions, but what I'm really looking forward to most at BlogWorld this year are the connections that the event will bring. Where else can I ...READ»
I attended BlogWorld Expo last year for my company, BlogTalkRadio (I'm VP, Business Development) and enjoyed a number of solid sessions and prime networking.
My focus in terms of what I wanted to learn about from the event, ...READ»
It's fall again and while summer's valiantly trying to extend its tenure, pretty soon our shadows will get longer and our days shorter. For bloggers though, while posts about drinking outside, losing iPhones on the beach, and walks ...READ»
2008 has been a turbulent year for agency and brand marketers alike. With ad
budgets pulled back but agency and brand marketing result expectations as great
as ever, I've been spending a lot of my time on the road, addressing ...READ»
With all the buzz surrounding Facebook it is easy to overlook PerfSpot -
a wildly successful social network that boasts more than 30 million
unique users worldwide. I think a lot of PerfSpot's success is based on
it ...READ»
In the super-regulated world of pharmaceuticals, some of the world’s largest corporations are using digital media to get closer to customers and advocates. GlaxoSmithKline and Johnson & Johnson are using blogs to engage in ...READ»
According to popular lore, Joe Kennedy got out of the stock market just before the crash of 1929 when his shoeshine boy started giving him stock tips. Kennedy figured if shoeshine boys were in the game, then there must be a bubble. ...READ»
I recently had to close my business. The catastrophic conditions of the photo industry have left lying in its path a carnege of labs and photo studios Out of Business. The photo business, a one hundred year old business with a ...READ»
Is Print Dead? How Digital Media is Changing the Face of Publishing
Mobile phone. Audiobook. Ereader. Social Media. Widget. What do these all have in common? Each of these forms of digital media, and the rate of consumer ...READ»
Today in my journalism ethics class, I talked with the students about net neutrality. Most of them hadn't heard of it, so I showed them a couple of YouTube videos, including one produced by SavetheInternet.com. In the discussion ...READ»
