digital marketing

The age old question for men…. does size matter?

BY Mathew McDougallMon Aug 17, 2009 at 10:56 AM

I am sorry but this post is written in support for my male ‘brethren’ … a topic somewhat sensitive to the male ego and one not so openly discussed.Gentlemen, let me pose a simple question to you….. if you just lost 100 or ...READ»

SOCIAL MEDIA | Comment

The Goodness of Social Media Portals

BY Marc HausmanMon May 4, 2009 at 12:05 PM

My view is that social media portals help corporate marketers combat the unsupervised adoption of Web 2.0 across the enterprise. What's your take? Does this approach limit the positive impact of social media?READ»

SOCIAL MEDIA | Comment

Three Phases of Social Media Maturation

BY Marc HausmanMon Apr 13, 2009 at 12:02 PM

At Strategic Communications Group (Strategic) we've been through the cycle. From start-up to execution and now ROI evaluation, we have lived the maturation of social media and digital public relations programs. ...READ»

BIOTECH | Comment

Software and the Stimulus Package

BY Elon GasperMon Mar 30, 2009 at 12:25 AM

Looking into one potential influence on the software business future, I searched for the word "software" in the Economic Stimulus Package bill passed earlier this year. There are 3 sections that use the word software: ...READ»

BRAVO TV | Comment

BRITE '09

BY Fast Company CalendarWed Mar 4, 2009 at 9:00 AM

Feeling blue about the state of the economy? Up all night worrying about the future of your business? Well, perhaps you should look on the BRITE side, where “big thinkers” will be talking about the role of technology and ...READ»

DIGITAL MARKETING | Comment

Digital Agencies of the Future: Darwinism at Work

BY Mathew McDougallTue Feb 17, 2009 at 8:38 AM

Clients are now "getting" digital as a component of the marketing mix, they understand digital as a business delivery environment. What they need help with is bridging the gap between marketing the brand, the message, their customers, their internal stakeholders, technology and having a truly integrated solution.READ»

DIGITAL MARKETING | Comment

Chinese Digital Marketing- Having an Integrated Plan in 2009

BY Mathew McDougallTue Jan 20, 2009 at 1:03 AM

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ»

DIGITAL MARKETING | Comment

Reflections on 2008: The Journey of the SinoTech Group

BY Mathew McDougallFri Jan 9, 2009 at 9:36 PM

It is at this time of year when I am taking my vacation that I can sit back and reflect on the past year. This past 12 months for SinoTech Group has been our most exciting (in our short history) when thinking about where we started ...READ»

DIGITAL MARKETING | Comment

Interview: SinoTech Group CEO, Dr Mathew McDougall: The Future of Digital Marketing in China

BY Mathew McDougallFri Jan 2, 2009 at 7:08 AM

Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the ...READ»

CREATIVITY | 3 comments

Creators are the missing link in Web 2.0!

BY Lance ShieldsTue Nov 25, 2008 at 5:24 PM

I've become a huge fan of illustrator Hugh McLeod of http://www.gapingvoid.com lately. I know, I know, so has everyone else. What I want to say here is that web 2.0/social media isn't just about the buzzing crowd, coffee-swilling ...READ»

DESIGN | Comment

What is social branding?

BY Lance ShieldsTue Nov 25, 2008 at 2:41 AM

What is Social Branding? View SlideShare presentation or Upload your own. (tags: web2.0 media)READ»

AUTO INDUSTRY WEBSITE | Comment

If you are in the auto industry... Do you know about the ADM Professional Community?

BY Ralph PagliaSat Jul 5, 2008 at 6:34 PM

How much do you know about the rapidly growing online community of automotive marketing professionals located at www.AutomotiveDigitalMarketing.com? Did you know there are now over 1010 members on Automotive Digital ...READ»

ADVERTISING | 1 comment

Ford Deploys Innovative Program Designed to Drive Increased Investment into Tier 3 Digital Advertising

BY Ralph PagliaFri Jun 13, 2008 at 12:48 PM

Ford Motor Company recently announced that they are launching a Digital Advertising Program for Ford and Lincoln Mercury dealers. This program is being timed to correspond with the Dealer Co-Op advertising program that was kicked ...READ»