The "No Bullshit" voice on social media discusses his new book and many other things. "We're... 5-6 years into the evolution of social media to social media marketing and brands still flat suck at it," he says. (See what we mean about no BS?)
Marketers have 30 days to embrace Facebook's new Timeline Brand Pages--an exciting and scary development for companies of all sizes. Here are 3 easy steps to make sure your new Facebook brand page hits all the right notes.
As marketing and technology converge, organizations that are set up for success will be those where the Chief Marketing Officer and Chief Information Officer work in close proximity to mitigate risk, manage data responsibly, and ensure effective deployment of content.
Syncapse CEO Michael Scissons answers the four questions that crop up again and again when corporate executives struggle to map out their social media strategies.
‘Tis the season for increasing sales, expanding market share and boosting year-end profits. With the bulk of many businesses’ revenues earned during the holiday months, and shoppers in a spending mood, there’s no better time to double down on custom marketing programs. The following strategies can help you tie a lovely bow around that balance sheet.
When it comes to marketing, the focus of most companies and agencies is about changing perceptions about products and services, when it should be about changing reality. The only questions really worth asking are “How can we use the tools of marketing to actually make our product better?” or “What do our customers need, and how can we give it to them?”
Marketing isn't about making a quick appeal to the masses anymore; it's about creating a personalized experience and establishing a long-term customer relationship.
The head of marketing for a large regional restaurant chain recently commented that he was disappointed that more customers weren't aware of his company's commitment to sustainable business practices. After all, they'd incorporated green building practices into a number of their locations even going so far as to install rain barrels and their very own wind mill. Whenever possible, they also purchased their ingredients from local suppliers. So where's the big disconnect?
What do you do to make your customers happy that they forked over their hard-earned cash to buy your product or service? MOO.com took what would normally be a bland, matter-of-fact order confirmation email and made it fun
Most marketers understand the importance of performance measurement and the need for ongoing optimization of all marketing efforts. While the need for this is obvious, the correct application of the right process is often not.
