As marketing and technology converge, organizations that are set up for success will be those where the Chief Marketing Officer and Chief Information Officer work in close proximity to mitigate risk, manage data responsibly, and ensure effective deployment of content.READ»
‘Tis the season for increasing sales, expanding market share and boosting year-end profits. With the bulk of many businesses’ revenues earned during the holiday months, and shoppers in a spending mood, there’s no better time to double down on custom marketing programs. The following strategies can help you tie a lovely bow around that balance sheet.READ»
Syncapse CEO Michael Scissons answers the four questions that crop up again and again when corporate executives struggle to map out their social media strategies.READ»
When it comes to marketing, the focus of most companies and agencies is about changing perceptions about products and services, when it should be about changing reality. The only questions really worth asking are “How can we use the tools of marketing to actually make our product better?” or “What do our customers need, and how can we give it to them?”READ»
Marketing isn't about making a quick appeal to the masses anymore; it's about creating a personalized experience and establishing a long-term customer relationship.READ»
The head of marketing for a large regional restaurant chain recently commented that he was disappointed that more customers weren't aware of his company's commitment to sustainable business practices. After all, they'd incorporated green building practices into a number of their locations even going so far as to install rain barrels and their very own wind mill. Whenever possible, they also purchased their ingredients from local suppliers. So where's the big disconnect?READ»
What do you do to make your customers happy that they forked over their hard-earned cash to buy your product or service? MOO.com took what would normally be a bland, matter-of-fact order confirmation email and made it funREAD»
Most marketers understand the importance of performance measurement and the need for ongoing optimization of all marketing efforts. While the need for this is obvious, the correct application of the right process is often not. READ»
Close your eyes and think back to 2004--the dark ages of the social media revolution. For most early adopters, business success and self-worth were judged more by the number of followers they could amass than the quality of the ...READ»
French Connection UK becomes one of the first brands to use YouTube's annotations buttons in a novel way, opening up new possibilities for commerce on the site.READ»
It is no surprise that most digital agencies and internal digital marketing departments now have a separate team focused on Analytics. What is surprising is the often poor working relationship and lackluster integration between the Analytics and Creative teams.READ»
There is a tremendous amount of stuff being written about
digital marketing these days, like how to run a campaign, how to measure it,
how to engage people on line, etc. I find, the greatest thing about digital
marketing, is the ...READ»
Paperless web based marketing campaigns that only publish digital versions of marketing campaign collateral can be managed by teams who are connected to a central virtual workspace where all the campaign files, communication and ...READ»
Belgian beer brand Vedett has cleverly demonstrated how to interact
with its customers. It has asked drinkers to submit a photo of
themselves through their website, with a lucky 10,000 becoming “instantly famous” by appearing ...READ»
I am often later to understand the significance of a new platform than I would like to admit. It happened with 'twitter' and with 'foursquare'. Both platforms did not impress me at the start and at the time and I could not ...READ»
My view is that social media portals help corporate marketers combat the unsupervised adoption of Web 2.0 across the enterprise. What's your take? Does this approach limit the positive impact of social media?READ»
At
Strategic Communications Group (Strategic) we've been through the cycle.
From
start-up to execution and now ROI evaluation, we have lived the maturation
of social media and digital public relations programs. ...READ»
Looking into one potential influence on the software business future, I searched for the word "software" in the Economic Stimulus Package bill passed earlier this year. There are 3 sections that use the word software: ...READ»
Feeling blue about the state of the economy? Up all night worrying about the future of your business? Well, perhaps you should look on the BRITE side, where “big thinkers” will be talking about the role of technology and ...READ»
Clients are now "getting" digital as a component of the marketing mix, they understand digital as a business delivery environment. What they need help with is bridging the gap between marketing the brand, the message, their customers, their internal stakeholders, technology and having a truly integrated solution.READ»
