My diverseimages™ colleagues were “movin’ through Harlem” recently, and observed this young woman motorcycle rider (photos courtesy diverseimages.net) When you look at the photo of her on her bike, every thing looks fine. She appears to be in pink and white from head to toe.
On the eve of the next US presidential debate, and a few days after the proverbial dust has settled from the vice presidential debate, let’s look at the two candidates relative to what makes a brand believable and authentic. BrandCredible™ is a term I use to refer to brand attributes that engender such qualities as trust, loyalty, and even respect.
Full disclosure. I probably have undiagnosed ADD. I bet many more of us than we realize will develop ADD if we haven't already, with the relentless stimuli and pounding pressures of our tech-driven times.
I’m reading one of the most lucid business books I’ve come across in quite some time.
It’s Out of Poverty by Paul Polak, founder of International Development Enterprises. In it, Polak outlines a number of compelling reasons why businesses must consider the burgeoning market of the world’s other 90 percent – the percentage of the world’s population that is poor. I’d recommend reading the book to learn first-hand about the practical ideas he offers that I believe would present viable approaches for any business -- from socially-directed organizations to corporate multinationals.
When I finally cleared through the crowd of technology reporters at the press preview for Digital Life -- the largest consumer electronics show on the East Coast -- I saw the booth causing the buzz was Mattel. Besides hand-held games, the tyke toy behemoth was showcasing its Barbie Girls virtual world, a girls-only “digital playground” for ages 8 to 15.
There has to be the definitive beginning to all things, that's why we don't understand the universe, since... what came before? And if there are several, how can it be uni, wouldn't it be multi? This format looks very promising to me. But what do I know? Besides the fact that my first Internet experience dates back to 1987, probably very little.