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digital advertising

Fixing Newspapers' Misguided Approach To Digital Ad Dollars

For every dollar it gains in digital advertising, the newspaper industry loses about $7 in print. And that's because newspapers still don't understand how to explain or sell digital advertising, even 15 years in.READ MORE

Old Billboards in Google Street View to Get Virtual Updates

Google's announced a plan to update the billboards captured in its Street View service with new ones so the info is up to date no matter how old the image is. Of course, this is Google here, so they'll be charging for the ...READ MORE