Can fostering a culture of optimism among consumers drive T-shirt sales and help kids in need at the same time? The folks at Life is good are banking on it. Welcome to the glass-is-half-full company.
It's not enough to have a website, mailing list, Facebook page, or even a mobile application, says Huge CEO Aaron Shapiro. Businesses need to create digital assets that are core to how they operate and provide real value to users. Here's where to focus resources and energy.
There’s plenty that startup founders can learn from old-school Fortune 500 CEOs, stodgy though they may seem. Here are five lessons that fly in the face of the typical startup ethos.
The line between becoming a pioneer and a “me-too” flop can be unclear when you’re in the weeds of development. When in doubt, ask yourself if you’d use your new product instead of the market leader’s. If the answer is yes, keep going. If it’s no, then stop and rethink.
If your business can’t innovate, it won’t survive when the startup across town that doesn’t have to answer to your shareholders does all the things legal has been telling you that you can’t do or don’t have time for. Here's how to get the ball rolling.
Boston’s Fenway Park turns 100 on April 20 and the Red Sox marketing machine is cranking out a season’s worth of promos, events, a coffee table book--and even a symphony recording. Are the Red Sox in danger of over-romanticizing (and over-commercializing) America's most classic ballpark?
