It's not enough to have a website, mailing list, Facebook page, or even a mobile application, says Huge CEO Aaron Shapiro. Businesses need to create digital assets that are core to how they operate and provide real value to users. Here's where to focus resources and energy.
The line between becoming a pioneer and a “me-too” flop can be unclear when you’re in the weeds of development. When in doubt, ask yourself if you’d use your new product instead of the market leader’s. If the answer is yes, keep going. If it’s no, then stop and rethink.
If your business can’t innovate, it won’t survive when the startup across town that doesn’t have to answer to your shareholders does all the things legal has been telling you that you can’t do or don’t have time for. Here's how to get the ball rolling.