A successful differentiation is not imitated by your competitors,
even though it brings you unmistakable success with consumers. It seems
impossible? Not quite so. I am about to reveal to you the unexpectedly
simple and wonderful ...READ»
A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions. But far more important is the distinction between the ...READ»
