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Diesel

The Gas Engine Is Not Dead Yet, Thanks To Diesel, Jaguar

Despite the ongoing rush of alternative-fuel tech, the gasoline engine's having a moment thanks to advances from Jaguar and the Department of Energy. READ»

Engineered Bacteria Can Convert Sunlight, CO2 Into Diesel Fuel

In early 2011, researchers patented a process involving a genetically-modified form of blue-green bacteria that converts sunlight and carbon dioxide directly into diesel fuel.READ»

Is Joule's Renewable "Liquid Energy" Far More Efficiently Produced Than Biofuel?

That's what the startup claims in a new article, saying that its conversion efficiency of diesel, ethanol, and chemical production process is between five and 50 times greater than biomass-dependent processes.READ»

GM   |  Comment

Coming Soon: A GM-Branded Diesel Car?

Watch out, Volkswagen--your ironclad grip on the diesel car market may be about to weaken. READ»

Revealed: Bacteria That Turns Sunlight Into Fuel

It was just under a year ago that startup Joule Biotechnologies announced that it had engineered microbes that require only sunlight and CO2 to squirt out ethanol, diesel, or other hydrocarbons. On Tuesday, Joule revealed the details of that secretive microbe in a patent.READ»

Why Volkswagen is Sheepish on an Electric Vehicle Strategy

Look out on any street and gasoline-powered vehicles still dominate the road. But in the coming years, automakers like Toyota, Honda, and GM plan to start pumping out plug-in hybrid electric cars in a bid to keep up with the fabled ...READ»

BP   |  Comment

iFive: BP's New Crisis Head and Judicial Buddy, McChrystal's Lumps, Kimmel's ChatShowRoulette, Andes Wins at Cannes, World Cup

While you were sleeping, innovation was punching a British guy who looks like Frodo in the chops, pulling on his Bayou-sourced alligator cowboy boots and getting down to business. Thwack!1. "Stay calm, get organized quickly." This is ...READ»

DIESEL   |  Comment

Frenchies Go Gaga for Stupid Ads

It’s smart to be stupid. At least that’s the case for Anomaly, creator of Diesel's "be stupid" ad campaign and winner of the Grand Prix for outdoor advertising at this year's Cannes Lions International Advertising Festival ...READ»

DESIGN   |  Comment

Super Bowl XLIV Ad Quiz: 30 Brands. 30 One-Second Ads. How Many Can You Spot?

What do you do if you want to advertise on the Big Game but only have a $100,000 ad budget? Try a one–second "blink" ad. It's a daunting design challenge to get a powerful brand message to stick.READ»

BUSINESS   |  Comment

Electric Car True Costs Report 2010

New Research forecasts 14 million electric or hybrid cars likely sold in 2020 in China, Japan, the United States, and Western Europe.  SustainableVirtualBiZ.com projects that some 1.5 million will be fully electric, 1.5 ...READ»

Hey Stupid! Diesel Thinks You're Awesome

Who is Diesel's new campaign calling "stupid?" Oh, it's us.READ»

DOE's TransAtlas Google Map Mashup Highlights Alternative Fuel Hotspots

Companies working on alternative fuel charging stations should take notice of the U.S. Department of Energy's new TransAtlas tool, an interactive Google Map mashup map of alt-fuel hotspots. TransAtlas shows existing and ...READ»

Volvo Launching Plug-In Hybrid With a Twist: Diesel Power

The Big Three automobile makers have all announced plans to release plug-in hybrid vehicles (PHEV) in the coming years, but Volvo's PHEV plan is a first--the Ford-owned brand is working on the world's only diesel hybrid ...READ»

Milan 2009: The Diesel for Successful Living Band Shines-- Literally

Look closely: The players in the Diesel for Successful Living band look suspiciously like lamps.READ»