A conversation with the author and dean of Rotman School of Management Roger Martin reveals why schools need to include design when teaching business.READ»
If companies seek to innovate sustainably over time, they need to understand who they focus on, what they should make, and how they actually conceive and develop new products and services.READ»
The true secret to innovation can be found in "hybridity," the conscious blending of different and disperse fields of thought--which doesn't always have to include design.READ»
If you should need any evidence that Dev Patnaik, the CEO and founder of Jump Associates, is marching to the beat of a different drummer, consider this: He teaches a popular Stanford University course called Needfinding.READ»
