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Designing for Gender, When One Or Both Parties Reap the Rewards

The most successful products are designed for one sex but embraced by both.READ»

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How Companies Can Woo Women With Design

When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.
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Hunter vs. Gatherer: Gender Differences on the Mind

Most of us are only aware of obvious physical or behavioral attributes that differ between genders. But our differences run deeper--to the way we think, the way we act, and to our primitive desires.READ»

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Why Designers Need to Talk About Sex

It's about time the design industry got serious about gender differences.READ»

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Introducing the Femme Den: Going Beyond "Shrink it and Pink it"

If you have to moderate a panel discussion about sex, Las Vegas is probably the best place on the planet to do it. So last January, I splashed on a little Shalimar, hiked up my fishnets, and headed over to a back hall at the ...READ»