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  • leadership

    The Innovation Method Behind Swiffer Madness

    Design consultancy Continuum has helped P&G and Reebok make game-changing products. How? By understanding their clients' client.

    Read More »
    By: Drake Baer

  • leadership

    Design Thinking Starts At The Top

    Few companies put design thinking at or even near the top of corporate agendas, even though an overall organizational design implementation can provide incredible benefits. Some examples of companies that are doing it right--and raking in the rewards.

    Read More »
    By: John Miziolek

  • leadership

    Death Knell Of Design Thinking Debated In Portland

    Design thinking is being challenged today in Portland at the Design Management Institute conference.

    Read More »
    By: Jody Turner

  • leadership

    Reports Of Design Thinking's Death Were An Exaggeration

    Though some have said we've moved past design thinking, its most exciting extensions move beyond the concept in its most narrow sense. Many wouldn't even be projects you'd expect from the IDEOs and Jump Associates of the world.

    Read More »
    By: Sam Ford

  • Fast Company

    Napkin Labs Turns IDEO's Innovation Process Into Web Apps For All

    Somewhere in between the work we're paid to do and the work we want to do lies what Riley Gibson calls a "creative surplus." People have a need to explore, make, photograph, draw, and collaborate on ideas that are important to them, including the products and services they're passionate about. The key for a brand, he says, is to give those people better direction to end up with insight they can actually use. His startup Napkin Labs is a customizable crowdsourcing platform that takes conventional collaboration one step further. Read More »

    By: Alissa Walker

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  • Fast Company

    Design Thinking To Star In Its Very Own Documentary

    As cinema goes, watching designers talk about their work is boring enough. But watching designers talk about how they think? Suffice it to say, it’s no Die Hard. Nevertheless, a handful of filmmakers wants to mount a documentary on precisely that -- design thinking -- and they hope to raise $15,000 through Kickstarter to support their work.

    [vimeo 27058468]

    Read More »
    By: Suzanne LaBarre

  • Fast Company

    The Best Strategy For Big Innovation: Knowing Your Limits

    Before we announce the death of Design Thinking, we ought to at least agree on what it meant -- or rather, what it means, since, although maligned, the practice is alive and well and continues to help churn out innovative solutions to intractable problems for the few organizations that get it right.

    Read More »
    By: Sohrab Vossoughi

  • Fast Company

    Can Innovation Really Be Reduced To A Process?

    Rumors of the failure of design thinking  appear to have been somewhat overblown. At the recent Design Research conference in Seattle, the consensus reportedly held that whether or not you like the term, design thinking is here to stay. At a recent panel discussion in New York, “Design Thinking: Dead or Alive?” it was hard to find any of the speakers (of which I was one) quibbling with more than the fact that it wasn’t a very interesting question.

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    By: Helen Walters

  • Fast Company

    Six Bite-Sized Innovation Lessons From Ebay's New Design Think Tank

    Ebay's scrappy startup days are years behind it, and like any other billion-dollar company it faces distinct challenges that stem from being ginormous: How can it launch new products that don't get nibbled into oblivion by bureaucracy? How can it make sure the best ideas emerge, when all its managers have slightly different visions? How can you do all that nimbly enough to stay ahead?

    Read More »
    By: Cliff Kuang

  • Fast Company

    Designing Is About The Decisions You Make Every Day

    I never thought, ever since I expressed my unique childhood wish to become a veterinarian, that design would ever figure on my list of things to do.

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    By: Stefan Boublil

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