Last week, the American Academy of Pediatrics called for the redesign of hot dogs. Never ones to resist a challenge, or the chance to play with their food, RKS carved out a little time to reinvent the wiener.
Design educators are reinventing the industry from the inside out as employers are less interested in students' ability to sketch, and more interested in their ability to think and communicate strategically.
In my last post, I shared five short-term strategies for surviving the downturn by using design thinking as a roadmap to connect your business with consumers. Once you've weathered the worst of the economic storms, it's time to plan for the future. To survive and thrive into the next upturn, you must innovate now. Innovation fueled by consumer insight will propel your company into the future, empowering you to rocket past your competition.