The author of "The Fortune at the Bottom of the Pyramid" who passed away earlier in the month was influential in transforming Ravi Sawhney's design practice.

Last week, the American Academy of Pediatrics called for the redesign of hot dogs. Never ones to resist a challenge, or the chance to play with their food, RKS carved out a little time to reinvent the wiener.

The new "Happiness Machine" video made by Coke is a model for how brands can create that moment of delight with their consumers.

Shifting the consumer paradigm to sustainable products, processes, and experiences has to begin with a fundamental shift in the way we think, the way we do business, and the way we all live our lives.

Design educators are reinventing the industry from the inside out as employers are less interested in students' ability to sketch, and more interested in their ability to think and communicate strategically.

A "dream team" of designers could improve America's ailing system by focusing on health care as a series of meaningful, user-centered experiences.

When the airlines smashed a songwriter's guitar and refused to reimburse him, he got even by going viral.

The design team can play an important role in research and focus group testing.

The difference between simple and elegant can mean the difference between success and failure for your brand.

In my last post, I shared five short-term strategies for surviving the downturn by using design thinking as a roadmap to connect your business with consumers. Once you've weathered the worst of the economic storms, it's time to plan for the future. To survive and thrive into the next upturn, you must innovate now. Innovation fueled by consumer insight will propel your company into the future, empowering you to rocket past your competition.