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Why Design Still Has Such Limited Corporate Impact--and What to Do About It

Despite the best efforts of the design community to the contrary, design is still struggling to influence companies in meaningful ways. The fault lies mostly within the design profession itself, which is unable to supply leadership ...READ»

Six Ways to Avoid Landing in the Product Failure Bin

A decade ago the ability to generate ideas for businesses was a terrific and unique offering, and often a good business. Many companies and consultants were conducting workshops aimed at coming up hundreds of ideas, and ...READ»

The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand

What if something you thought you knew to be true, turned out to be exactly the opposite? What if an approach you imagined was working for you was actually working against you? Imagine if it were true, for example, that almost ...READ»

Design's Boom-and-Bust Cycle: Ten Years In, Ten to Go

The topic of design has generated a lot of buzz lately--so much, in fact, that some suggest that the renewed interest in all things creative is a passing fad. Not exactly. If we let history be our guide, we'll see that there's a ...READ»

Ten Things to Demand From Design Thinkers

Design thinking is currently an "It" concept, the topic of countless books and blogs and conference panels. While it can mean a lot of different things to different people, for me, design thinking is a methodology, a tool, ...READ»