Industrial designer Carl Gustav Magnusson has been inspired by automobile design since he was 12, working such motifs into office furniture. Why cars? "Everything that I do has a certain mechanical logic to it." Here, Magnusson examines his definition of design in greater detail.
Design veteran Art Gensler explains how design work is different than it was decades ago, how office design is about answering, "How do we get people to collaborate and interact?" And he tells us how "the everyday is evolving to be better."
Roger Martin, Dean of the Rotman School of Management at the University of Toronto, tells us how businesspeople need to become designers to create something new and fantastic, and not just analyze the past.
For decades, Peter Lawrence has been telling large corporations that they should, "put design in the DNA of the company." Here, he discusses how business schools are incorporating design thinking and the fact that, "we have a market that is anti-design."
