Design in Business

The Case for Design

BY Paul B. BrownWed Dec 19, 2007 at 7:54 AM

Steelcase Inc. chief James P. Hackett on design as a competitive advantage, the collaborative shift, and coveting the life of a hotel-desk clerk.READ»

DESIGN IN BUSINESS | 4 comments

CEOs Toe-dip Into Design

BY Jennifer VilagaWed Dec 19, 2007 at 7:54 AM

What would Herman Miller do?READ»

CREATIVITY AND INNOVATION | 1 comment

Blowing Out Advertising's Walls

BY Linda TischlerWed Dec 19, 2007 at 7:54 AM

What's an ad? Brian Collins runs a studio within a giant agency. By using design to rethink brands, he and his band of creative misfits are changing the answer to that question.READ»

BUSINESS TRAVEL | 1 comment

Improving the Chain Gang

BY Bill BarolWed Dec 19, 2007 at 7:54 AM

Staying in a drab chain hotel can suck the life out of any traveler. We asked three design professionals their strategies for bringing the surroundings up a notch.READ»

DESIGN IN BUSINESS | 3 comments

The Architect of a Different Kind of Organization

BY Jena McGregorWed Dec 19, 2007 at 7:54 AM

Joshua Prince-Ramus isn't just creating buildings. In a field obsessed with celebrity, he's putting the work -- and his workers -- first.READ»

DESIGN IN BUSINESS | 2 comments

Brian Collins's Brain Candy

BY Linda TischlerWed Dec 19, 2007 at 7:54 AM

Ogilvy Mather president Bill Gray says "a floating zeitgeist seems to nest" in Brian Collins's department. Here are some ideas that Collins says are currently hovering over his group's ninth-floor offices.READ»

CREATIVITY AND INNOVATION | 1 comment

Spin Cycle

BY Chuck SalterWed Dec 19, 2007 at 7:54 AM

Here's how Chuck Jones is making the case at Whirlpool that design means business.READ»

DESIGN IN BUSINESS | 1 comment

Designer Approved

BY Fast Company StaffWed Dec 19, 2007 at 7:54 AM

Who knows better than a top designer what the best-designed products are? We asked our five Masters of Design winners to share their top picks for home, office, and the road.READ»

DESIGN IN BUSINESS | 1 comment

Fast Talk: Apple in Their Eyes

BY Jennifer VilagaWed Dec 19, 2007 at 7:54 AM

Digital-audio players weren't exactly virgin territory when Apple entered the fray in 2001. But the iPod -- with its sublime design, intuitive usability, and unparalleled cool quotient -- set a new standard by which all other MP3 players would be judged. Four rivals talk about designing their answer to an icon.READ»

DESIGN IN BUSINESS | 9 comments

Faster Talk: Apple in Their Eyes

BY Jennifer VilagaWed Dec 19, 2007 at 7:54 AM

Digital-audio players weren't exactly virgin territory when Apple entered the fray in 2001. But the iPod -- with its sublime design, intuitive usability, and unparalleled cool quotient -- set a new standard by which all other MP3 players would be judged. Expanding on the feature that ran in the magazine, six rivals talk about designing their answer to an icon.READ»

DESIGN IN BUSINESS | 5 comments

Creating a Design-Centric Culture

BY Jennifer ReingoldWed Dec 19, 2007 at 7:54 AM

Few people have had as much experience trying to inculcate design into a traditional corporate culture as Claudia Kotchka, P&G's VP for design innovation and strategy. Here are some of her lessons.READ»

DESIGN IN BUSINESS | 9 comments

Be Cooler by Design

BY Danielle SacksWed Dec 19, 2007 at 7:54 AM

What you need to know about working with designers.READ»

CREATIVITY AND INNOVATION | 1 comment

Building Blocks

BY Jena McGregorWed Dec 19, 2007 at 7:54 AM

Joshua Prince-Ramus's approach to designing an innovative building and a collaborative firm.READ»

DESIGN IN BUSINESS | 17 comments

Strategy by Design

BY Tim BrownWed Dec 19, 2007 at 7:54 AM

In order to do a better job of developing, communicating, and pursuing a strategy, the head of Ideo says, you need to learn to think like a designer. Here's his five-point plan for how to make the leap.READ»

DESIGN IN BUSINESS | 1 comment

Top designers. No Brands

BY Ian WylieWed Dec 19, 2007 at 7:54 AM

If you've ever shopped at Japanese retailer Muji, you've probably bought products from some of the world's top designers. The fact that you don't know who they are is part of the point.READ»

DESIGN IN BUSINESS | 1 comment

Be the Next Jonathan Ive

BY Danielle SacksWed Dec 19, 2007 at 7:54 AM

Design recruiter RitaSue Siegel divulges what companies want in design executives (think Apple), why collaborative is the new cocky, and how the bottom line is as important as blueprints.READ»

DESIGN IN BUSINESS | 2 comments

Whirlpool Finds Its Cool

BY Chuck SalterWed Dec 19, 2007 at 7:54 AM

To understand what good design can do for the bottom line, check out how Chuck Jones has revved up the sleepy, boring world of refrigerators and washers.READ»

DESIGN IN BUSINESS | 9 comments

My Dream Home

BY Lucas ConleyWed Dec 19, 2007 at 7:53 AM

Like general contractors with a psych degree, the architectural firm called fathom plumbs the depths of your soul to design the house you want. Our writer gets the blueprints of his dreams.READ»

DESIGN IN BUSINESS | 15 comments

The Power of Design

BY Fast Company StaffWed Dec 19, 2007 at 7:53 AM

Want to innovate? Want to forge lasting connections with customers? Want to outflank competitors? Want to grow? The creative and incisive folks featured in our second annual report on the Masters of Design have a lot to teach you.READ»

DESIGN IN BUSINESS | 1 comment

Office Handbook

BY Ryan UnderwoodWed Dec 19, 2007 at 7:53 AM

Chapter 51: Office Design.READ»

DESIGN IN BUSINESS | Comment

Datebook

BY Danielle SacksWed Dec 19, 2007 at 7:52 AM

Critical calendar listings for May 2005.READ»

CREATIVITY AND INNOVATION | Comment

Please Displease Me

BY Ian WylieWed Dec 19, 2007 at 7:49 AM

Hey, sometimes innovation ain't pretty. And neither are the cars Patrick le Quement designs for Renault. He's known for inspiring equal amounts of awe and anger -- along with strong salesREAD»

DESIGN IN BUSINESS | Comment

Mutual Benefit

BY Fiona HaleyWed Dec 19, 2007 at 7:49 AM

Let employees design their own headquarters? Here's how a biotech company nurtures people with imaginative benefits, keeping them happy, loyal -- and productive.READ»

DESIGN IN BUSINESS | Comment